Adobe Firefly
Adobe Firefly is a family of creative generative AI models being integrated into Adobe products. Firefly aims to enhance the creative process by providing new ways for creators to ideate, create, and communicate, while significantly improving creative workflows. Initially focusing on image and text effect generation, Firefly has the potential to expand its capabilities across various forms of media, including digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modeling.
Features and Capabilities
Digital Imaging and Photography
Firefly is being developed to offer context-aware image generation, allowing creators to experiment with and perfect their concepts easily and quickly.
Illustration, Artwork, and Graphic Design
With Firefly, creators will be able to generate custom vectors, brushes, and textures from simple text prompts or sketches, and edit their creations using familiar tools.
Video
Adobe is exploring the potential of text-based video editing with Firefly, enabling creators to describe the desired look and instantly change colors and settings to match.
Marketing and Social Media
Firefly aims to simplify the creation of unique posters, banners, and social media posts with simple text prompts, while also allowing creators to upload a mood board for generating customizable content.
3D Modeling
In the future, Firefly may be capable of working with 3D compositions, turning them into photorealistic images and creating new styles and variations of 3D objects.
Adobe's Commitment to Creators
Adobe is dedicated to developing creative generative AI responsibly, with creators at the center of its mission. As Firefly evolves, Adobe will continue to work closely with the creative community to build technology that supports and improves the creative process. Adobe plans to offer a variety of Firefly models designed for different uses, with the goal of providing practical advantages to creators once Firefly exits its beta stage.
Responsible AI Development
Adobe is setting the standard for responsible generative AI through efforts such as the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA). The company is working towards a universal "Do Not Train" Content Credentials tag that will remain associated with content wherever it is used, published, or stored. Firefly-generated content will include a tag in the embedded Content Credentials, making AI-generated art and content easily distinguishable from work created without generative AI.
Frequently Asked Questions
What is generative AI?
Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. It can be used to create videos, documents, digital experiences, as well as rich images and art, and generate creative building blocks like brushes, vectors, and textures.
How do AI art generators work?
AI art generators use machine learning models and large datasets to produce a specific type of result. Adobe Firefly will be integrated into Creative Cloud, enabling creators to quickly generate results and customize them according to their unique vision.
How is Adobe ensuring responsible AI-generated image creation?
Adobe is leading the industry standard for responsible generative AI through the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA). Firefly will automatically attach a tag in the embedded Content Credentials to make AI-generated art and content easily distinguishable from work created without generative AI.
What is the Content Authenticity Initiative?
The Content Authenticity Initiative (CAI) is a group of creators, technologists, journalists, and activists leading the global effort to address digital misinformation and content authenticity. Launched by Adobe in 2019, the CAI focuses on building transparency around the origins, facts, and creators of digital content. The CAI collaborates with the Coalition for Content Provenance and Authenticity (C2PA) to develop and promote provenance technology standards for digital content.
What role will the Content Authenticity Initiative play in Firefly?
Through the CAI and C2PA, Adobe is pushing for open industry standards and transparency around the origins, facts, and creators of digital content. Content created with Firefly will contain a Content Credentials tag stating it was created using generative AI. The CAI and C2PA are working toward a universal "Do Not Train" Content Credentials tag, allowing creators to opt out of including their content in generative AI training models. Adobe will continue to work with industry, government, and the creative community to develop and drive standards for transparent, responsible, and creator-first AI.
What is Adobe Sensei GenAI? How does it relate to Firefly?
Adobe Sensei GenAI is a generative AI service integrated natively into Adobe Experience Cloud, aimed at improving enterprise productivity and efficiency in end-to-end marketing workflows. Firefly, on the other hand, is a separate family of creative generative AI models being introduced to Adobe products, with an initial focus on image and text effect generation. Both initiatives are part of Adobe's broader efforts to incorporate generative AI into their offerings.