# Coze

> Source: https://aiwiki.ai/wiki/coze
> Updated: 2026-06-28
> Categories: AI Agents, AI Tools & Products, Chinese AI
> License: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)
> From AI Wiki (https://aiwiki.ai), the free encyclopedia of artificial intelligence. Reuse freely with attribution to "AI Wiki (aiwiki.ai)".

Coze is a no-code and low-code platform from [ByteDance](/wiki/bytedance) for building, debugging, and deploying [AI agents](/wiki/ai_agent) and [chatbots](/wiki/chatbot) without writing much code. Users assemble a bot through a visual builder by writing a prompt that defines its persona and instructions, then extend it with plugins (external tools and APIs), multi-step workflows, knowledge bases for retrieval over uploaded documents, variables, databases, and scheduled tasks. Finished bots publish to channels including a hosted web page, an API, and messaging apps such as Discord, Telegram, Slack, and ByteDance's own Feishu/Lark.[1][2]

Coze launched in 2023 and is widely described as ByteDance's answer to OpenAI's GPTs.[1] It runs in two largely separate editions: the international service at coze.com, and a Chinese version branded Kouzi (扣子) operated through ByteDance's cloud arm, Volcano Engine. In July 2025 ByteDance open-sourced the core of the platform as Coze Studio, together with a companion observability and evaluation tool called Coze Loop, both under the Apache 2.0 license.[3][4]

## What is Coze?

The product targets people who want to build a conversational AI application without writing much code. A creator starts a bot, gives it a system prompt, picks an underlying [large language model](/wiki/large_language_model), and attaches capabilities. Beyond simple single-prompt bots, Coze supports a multi-agent mode in which several specialized agents are connected and the conversation is routed between them, and a workflow mode for tasks that need fixed, repeatable logic rather than free-form generation.[1][5]

Coze is frequently compared to OpenAI's GPTs (custom versions of ChatGPT) because both let non-programmers package a model with instructions and tools. It is also compared to [Dify](/wiki/dify), an open-source LLM application platform, particularly after Coze Studio was itself open-sourced.[3][6]

## Who makes Coze?

Coze is developed by [ByteDance](/wiki/bytedance), the Beijing-based company behind TikTok and Douyin. The international edition is operated under the coze.com brand, while the Chinese edition, Kouzi, is delivered through ByteDance's cloud-services arm, Volcano Engine. ByteDance describes the underlying agent-development engine as the "Coze Development Platform," which it says had served "tens of thousands of enterprises and millions of developers" before parts of it were open-sourced in 2025.[3][9] ByteDance also ships a related consumer agent experience and, in 2025, an internal beta of a multi-agent collaboration product called Coze Space.[12]

## What can you build with Coze?

The builder is organized around a set of reusable components that a bot or workflow can call.

| Component | What it does |
| --- | --- |
| Prompt and persona | Defines the bot's role, tone, and instructions in natural language. |
| Plugins | Tools that call external APIs (for example web search, image generation, or a GitHub lookup); creators can also register custom plugins from their own APIs. |
| Workflows | Visual, node-based pipelines that chain models, plugins, code blocks, and logic for complex or high-reliability tasks. |
| Knowledge bases | Document stores (PDF, TXT, DOCX, web pages, and others) that the bot retrieves from to ground its answers, an application of [retrieval-augmented generation](/wiki/retrieval_augmented_generation). |
| Databases | Structured tables the bot can read from and write to during a conversation. |
| Variables | Persistent values, used for things like remembering user preferences across sessions. |
| Tasks | Scheduled or triggered actions, such as sending a daily news summary at a set time. |

Plugins are central to the experience: the platform ships a library of ready-made plugins and lets creators turn an existing API into a plugin by describing its parameters. Workflows let creators combine plugins, model calls, and code in a drag-and-drop canvas, which is useful for processes that must run the same way every time rather than relying on the model to improvise.[5][6]

Once built, a bot can be published to multiple destinations from a single configuration, including a Coze-hosted web page, an embeddable chat widget, an API and SDK for custom integration, and third-party channels such as Discord, Telegram, Slack, and LINE, alongside ByteDance's Feishu/Lark.[2][6]

## How does the international version differ from the China version?

The two editions of Coze run on different infrastructure, serve different regions, and draw on different underlying models. The international site (coze.com) was introduced for overseas users in 2023 and offers a choice of third-party foundation models. The Chinese version, Kouzi (扣子), launched in early February 2024 and is built around ByteDance's in-house [Doubao](/wiki/doubao) models; OpenAI's services are not officially available in mainland China, so a domestic model stack is required.[1][7]

| Aspect | International (coze.com) | China (Kouzi / 扣子) |
| --- | --- | --- |
| Operator | ByteDance | ByteDance via Volcano Engine |
| Launch | 2023 | February 2024 |
| Underlying models | Choice of third-party models (for example OpenAI GPT-4 family and Google Gemini) | ByteDance Doubao models |
| Primary channels | Web, API/SDK, Discord, Telegram, Slack, LINE | Web, API, Feishu, and other domestic surfaces |

The China launch was covered as part of a broader ByteDance generative-AI push, with the company positioning Kouzi against ChatGPT and GPTs in a market where ChatGPT is not officially offered. ByteDance's general-purpose Doubao models support a large family of its consumer and developer products, of which Kouzi is one.[1][7]

## How much does Coze cost?

The international coze.com service uses a freemium model built around daily message credits. A free tier lets people build and try bots at no upfront cost, which for a time made Coze notable for offering access to capable models without payment. ByteDance later added paid subscriptions abroad: a Coze Premium plan priced at about 9 US dollars per month and a Coze Premium Plus plan at about 39 US dollars per month, each raising the daily credit allowance and the number of higher-tier model messages available per day.[13][14] Exact credit counts and model limits change over time and are set out in Coze's own subscription documentation.[13]

## Which models does Coze use?

A defining difference between the two editions is model choice. On coze.com, creators can select among external foundation models and pick one per bot to trade off cost, speed, and capability; coverage reported by users and third-party guides has included OpenAI's GPT-4 and GPT-4 Turbo, GPT-4o, and Google's Gemini, among others, with the exact lineup changing over time. The Kouzi version instead uses ByteDance's own Doubao model family, the same general-purpose and specialized models that power Doubao, ByteDance's consumer chatbot.[2][8]

## Is Coze open source?

In July 2025, ByteDance open-sourced two core projects from the Coze stack: Coze Studio and Coze Loop. Both were released under the permissive Apache 2.0 license, which allows free use, modification, and commercial deployment, and ByteDance set a low local-deployment floor of 2 CPU cores and 4 GB of RAM.[3][4]

Coze Studio is the open-source edition of the agent-development core that powers the hosted platform. Its repository describes it as "an all-in-one AI agent development tool," derived from the same Coze Development Platform that had served tens of thousands of enterprises and millions of developers.[3][9] It provides a visual, no-code or low-code environment for creating, debugging, and deploying agents, applications, and workflows, with the same building blocks as the hosted product: a drag-and-drop workflow engine, plugins, knowledge bases with RAG, databases, prompt resources, and publishing through an API and Chat SDK. Model access is configured by the operator: the project documents connecting to model services such as OpenAI and Volcano Engine's Ark, rather than shipping a fixed model. The backend is written in Go and the frontend in React with TypeScript, organized as microservices following domain-driven design; it can be deployed with Docker Compose.[3][9][10]

Coze Loop is a companion platform for the operational side of agent development, covering prompt development and debugging, automated evaluation, and monitoring across an agent's lifecycle, with SDKs in multiple languages. The two projects rely on Eino, ByteDance's open-source Go framework for orchestrating LLM applications, which ByteDance had released earlier in 2025 and which had gathered roughly 5,300 GitHub stars by the time of the Coze release.[4][10]

The release drew rapid attention on GitHub, accumulating roughly 9,000 stars across the two repositories within about 48 hours, with Coze Studio accounting for most of them. As of early 2026 the Coze Studio repository continued to be developed, with tagged releases published over the following months.[10][3]

## How has Coze been received?

Coze has been received as an accessible on-ramp to building AI agents, especially for users who want GPT-4 class models and a plugin and workflow system without coding, and for a time it was notable for letting people use capable models at no upfront cost. Early Chinese-market testing was more mixed, with some reviewers finding the initial Kouzi release short of expectations relative to international tools. The 2025 open-sourcing of Coze Studio under Apache 2.0 was widely read as a competitive move in the crowded agent-platform space, where it is measured against both proprietary offerings such as OpenAI's GPTs and open-source projects such as Dify.[3][6][11]

## References

1. ByteDance launches its answer to OpenAI's GPTs, accelerating a generative AI push amid ChatGPT frenzy, South China Morning Post. https://www.scmp.com/tech/article/3250585/tiktok-owner-bytedance-launches-its-answer-openais-gpts-accelerating-generative-ai-push-amid-chatgpt
2. ICYMI: ByteDance's Coze, a new frontier in AI bot creation rivalling ChatGPT, TestingCatalog. https://www.testingcatalog.com/icymi-bytedances-coze-a-new-frontier-in-ai-bot-creation-rivalling-chatgpt/
3. coze-dev/coze-studio, GitHub repository. https://github.com/coze-dev/coze-studio
4. ByteDance Open-Sources AI Agent Platform 'Coze' to Empower Intelligent Agent Development, AIBase. https://news.aibase.com/news/19991
5. Use workflow, Coze documentation. https://www.coze.com/docs/use_workflow
6. Coze (international and China) overview and comparison, AI Sharing Circle. https://aisharenet.com/en/cozekouzi_mian/
7. ByteDance launches GPT-like chatbot development platform, TechNode. https://technode.com/2024/02/02/bytedance-launches-gpts-like-chatbot-developing-platform/
8. ByteDance's AI Surge: Introducing the Doubao Model Family, China Internet Watch. https://www.chinainternetwatch.com/47052/bytedance-volcano-engine-ai-doubao/
9. 1. What is Coze Studio, coze-dev/coze-studio Wiki, GitHub. https://github.com/coze-dev/coze-studio/wiki/1.-What-is-Coze-Studio
10. Unboxing Coze's Open-Source Version: Agent's Three Core Components Fully Revealed, Attracts 9K Stars in 48 Hours, 36Kr. https://eu.36kr.com/en/p/3398065816816003
11. Bytedance Announces Two Major Core Projects of Coze Officially Open-Source: Coze Studio and Coze Loop, AIBase. https://news.aibase.com/news/19989
12. TikTok's owner ByteDance launches internal beta for Coze Space, an AI agent collaboration platform, TechNode. https://technode.com/2025/04/24/tiktoks-owner-bytedance-launches-internal-beta-for-coze-space-an-ai-agent-collaboration-platform/
13. Premium plans, Coze documentation. https://www.coze.com/open/docs/guides/subscription
14. ByteDance's AI Platform Coze Introduces Paid Plans Abroad with Starting Price of $9/Month, TechWAN. https://techwan.org/article/2460.html