# Gemini Advanced

> Source: https://aiwiki.ai/wiki/gemini_advanced
> Updated: 2026-06-24
> Categories: AI Tools & Products, Conversational AI, Google
> From AI Wiki (https://aiwiki.ai), a free encyclopedia of artificial intelligence. Quote with attribution.

**Gemini Advanced** was the premium, paid tier of [Google](/wiki/google)'s [Gemini](/wiki/gemini) consumer assistant, sold from February 2024 to May 2025 as part of a $19.99 per month subscription called Google One AI Premium that bundled 2 terabytes of storage and unlocked Google's most capable models. It launched on February 8, 2024, the same day Google retired the [Bard](/wiki/bard) name, rebranded its assistant as Gemini, and shipped the standalone [Gemini app](/wiki/gemini_app).[1][2][3] At Google I/O on May 20, 2025, Google folded Gemini Advanced into a renamed plan, Google AI Pro, and introduced a higher tier called Google AI Ultra at $249.99 per month, retiring the Gemini Advanced brand.[4][5]

## What was Gemini Advanced?

Gemini Advanced was the name Google used from February 2024 to May 2025 for the paid version of its Gemini consumer assistant. It was not sold standalone: instead Google bundled premium model access into its existing Google One storage subscription, creating a new $19.99 per month plan called Google One AI Premium that included 2 TB of storage along with Gemini Advanced. The subscription unlocked Google's most capable models plus higher usage limits and a set of features held back from the free tier.[1][2][3]

## Why did Google launch a paid tier?

Google introduced Bard, its conversational AI experiment, in early 2023 as a free response to OpenAI's [ChatGPT](/wiki/chatgpt). By the start of 2024 Google was preparing to ship Gemini Ultra 1.0, the largest and, at the time, most capable model in the first Gemini generation, and it needed a way to put that model in front of consumers. The answer was a paid tier. Rather than charge for the assistant directly, Google bundled premium model access into Google One, creating the Google One AI Premium plan.[1][2]

## When did Gemini Advanced launch and how much did it cost?

On February 8, 2024, Google announced Gemini Advanced and the Google One AI Premium plan. The plan cost $19.99 per month and bundled 2 terabytes of Google One storage with access to Gemini Advanced.[1][3] Google offered a two-month free trial at launch.[2][3] The premium experience went live in English across more than 150 countries and territories, with Japanese and Korean support cited as coming next.[1][3]

The same announcement carried out a wider rebrand. Google dropped the Bard name everywhere, renamed the assistant Gemini across web and mobile, and shipped the dedicated [Gemini app](/wiki/gemini_app) on Android while integrating Gemini into the existing Google app on iOS.[3] Google's Sissie Hsiao described Gemini Ultra 1.0 as "a model that sets the state of the art across a wide range of benchmarks across text, image, audio and video," and the company claimed that "Gemini Advanced with Ultra 1.0 is now the most preferred chatbot compared to leading alternatives."[2][3] The free tier of the assistant continued to run on a smaller model, then Gemini Pro 1.0.[2]

Pricing held steady at $19.99 per month in the US for the life of the brand. Google later extended free access to specific groups; in 2025 it began offering the plan at no cost to eligible university students for a limited promotional period.[6]

## Which models powered Gemini Advanced over time?

The defining benefit of Gemini Advanced was access to Google's newest and most powerful consumer models before, or instead of, the free tier. The model behind the subscription changed repeatedly as Google shipped new generations.

| Period | Model available to Gemini Advanced | Notes |
| --- | --- | --- |
| February 2024 | [Gemini Ultra 1.0](/wiki/gemini_ultra) | Launch model; the most capable in the first Gemini generation [2][3] |
| May 2024 | [Gemini 1.5 Pro](/wiki/gemini_1_5_pro) | Brought a 1 million token context window to subscribers [7] |
| December 2024 | Gemini 2.0 generation (experimental) | 2.0 era began; Deep Research initially ran on 1.5 Pro [8][9] |
| February 2025 | Gemini 2.0 Pro Experimental | Offered to Advanced users in the model picker on desktop and mobile [10] |
| April 2025 | Gemini 2.5 Pro (experimental) | Powered Deep Research for Advanced subscribers [11] |

In May 2024 Google updated Gemini Advanced to Gemini 1.5 Pro, which introduced a 1 million token context window to the consumer product. Google said the long context let the assistant make sense of large inputs, for example up to roughly 1,500 pages of documents or summaries of about 100 emails.[7] When the 2.0 generation arrived in December 2024, Advanced subscribers gained access to experimental 2.0 models, and in February 2025 Google added Gemini 2.0 Pro Experimental to the model picker for Advanced users while making a 2.0 Flash model available even to free users.[8][10] By April 2025 the most capable option for subscribers was Gemini 2.5 Pro.[11]

## What features did Gemini Advanced include?

Beyond raw model access, the subscription gathered a growing list of capabilities, many of which debuted for paying users before reaching anyone else.

- Long context and file handling. The move to Gemini 1.5 Pro gave Advanced users a 1 million token context window for analyzing large documents and uploads.[7]
- [Gemini Live](/wiki/gemini_live). Google's free-flowing, interruptible voice conversation mode launched in English for Gemini Advanced subscribers on Android on August 13, 2024, before later expanding to iOS and more languages.[12]
- [Gems](/wiki/gemini_gems). Custom, reusable versions of Gemini that users configure for specific tasks began rolling out to Gemini Advanced, Business, and Enterprise subscribers in late August 2024. Each Gem holds a set of instructions and acts as a purpose-built assistant.[13]
- Deep Research. An agentic feature that plans a research task, browses the web, and produces a cited multi-page report, Deep Research arrived for Gemini Advanced subscribers on December 11, 2024. Google called it "the first feature in Gemini to bring that vision to life," referring to its vision of AI agents that act on a user's behalf. It initially ran on Gemini 1.5 Pro and was later upgraded to run on Gemini 2.5 Pro in April 2025.[8][9][11]
- Workspace integration. On February 21, 2024, Google brought Gemini into Gmail, Docs, Sheets, Slides, and Meet (formerly Duet AI) for AI Premium plan members, starting in English across more than 150 countries. Google stated, "We don't use your personal or business Workspace data to train or improve the underlying generative AI and large language models that power other systems outside of Workspace without permission."[1][16]
- Priority access and higher limits. Subscribers received priority or early access to new models and features and higher usage allowances than free users.[14]

## What replaced Gemini Advanced in 2025?

At Google I/O on May 20, 2025, Google restructured its consumer AI subscriptions and retired the Gemini Advanced brand. The former Google One AI Premium plan, which had carried Gemini Advanced, was renamed Google AI Pro. It kept the $19.99 per month US price and its 2 terabytes of storage, and it continued to include access to Gemini 2.5 Pro, Deep Research, and related features.[4][5] TechCrunch described the new Google AI Pro tier as including "the Gemini app formerly known as Gemini Advanced," and as one report summarized the change, "the Gemini Advanced branding is gone."[5][17]

Alongside the rename, Google introduced a much higher tier called Google AI Ultra at $249.99 per month in the US, with a promotional rate of $124.99 per month for the first three months at launch. Google AI Ultra layered on the highest usage limits across Google's AI tools, 30 terabytes of storage, a YouTube Premium subscription, and early access to experimental capabilities such as Gemini 2.5 Pro Deep Think mode, the Veo 3 video model, an experimental Agent Mode, and the Project Mariner research prototype.[4][5][17] At that price, Ultra matched the $200 per month tiers of rivals such as OpenAI's ChatGPT Pro and Anthropic's Claude Max, with Google positioning its bundle as more comprehensive thanks to the included YouTube Premium and storage.[17]

The table below summarizes how the consumer plans were positioned before and after the change.

| Plan name | Period | US price | Notable inclusions |
| --- | --- | --- | --- |
| Google One AI Premium (Gemini Advanced) | Feb 2024 to May 2025 | $19.99/mo | 2 TB storage, top Gemini model, Gems, Deep Research, Gemini Live [1][3] |
| Google AI Pro | From May 2025 | $19.99/mo | Rebrand of the above; 2 TB storage, Gemini 2.5 Pro, Deep Research [4][5] |
| Google AI Ultra | From May 2025 | $249.99/mo | Highest limits, 30 TB storage, YouTube Premium, Deep Think, Veo 3 [4][5] |

The restructuring continued after 2025. Coverage from late 2025 and into 2026 noted that the Pro and Ultra tiers diverged further in their daily limits, model access, and bundled products, and that Google later revised Ultra's pricing downward, cutting the top tier from $249.99 toward roughly $200 per month.[15] The Gemini Advanced name, however, did not return; the premium consumer experience has since been carried by Google AI Pro and Google AI Ultra.

## How did Gemini Advanced compare to ChatGPT Plus?

Gemini Advanced launched into direct competition with ChatGPT Plus, which carried the same $20 monthly price, and press coverage framed it as Google's serious entry into the paid AI assistant market. Reporting noted that Google chose to bundle the assistant with cloud storage rather than sell it standalone, a packaging decision that distinguished it from rivals.[1][3] Over its roughly fifteen months under the Gemini Advanced name, the product's value proposition shifted from a single flagship model to a bundle of fast-moving features, with Deep Research and Gems among the most discussed additions because they pointed toward more agentic, task-completing assistants rather than a chatbot alone.[8][13] The 2025 rename to Google AI Pro, alongside the debut of the far pricier Google AI Ultra, was widely read as Google signaling that consumer AI had become a tiered, premium business rather than a free add-on to search.[4][5]

## References

[1] Google, "The next chapter of our Gemini era," Google blog, February 8, 2024. [blog.google](https://blog.google/products/gemini/google-gemini-update-february-2024/)

[2] Abner Li, "Google renames Bard to Gemini, launches paid 'Gemini Advanced' with Ultra 1.0," 9to5Google, February 8, 2024. [9to5google.com](https://9to5google.com/2024/02/08/google-gemini-advanced/)

[3] Frederic Lardinois, "Google goes all-in on Gemini and launches $20 paid tier for Gemini Ultra," TechCrunch, February 8, 2024. [techcrunch.com](https://techcrunch.com/2024/02/08/google-goes-all-in-on-gemini-and-launches-20-paid-tier-for-gemini-ultra/)

[4] Abner Li, "Google announces 'AI Pro' and new $250/month 'Ultra' subscription," 9to5Google, May 20, 2025. [9to5google.com](https://9to5google.com/2025/05/20/google-ai-pro-ultra/)

[5] "Here's what you get with Google's $250/month Gemini AI Ultra plan," BGR, May 2025. [bgr.com](https://www.bgr.com/tech/heres-what-you-get-with-googles-250-month-gemini-ai-ultra-plan/)

[6] Google, "Gemini Advanced is free for students with Google One AI Premium," Google blog, 2025. [blog.google](https://blog.google/products/gemini/google-one-ai-premium-students-free/)

[7] Google, "Google Gemini update: Access to 1.5 Pro and new features," Google blog, May 2024. [blog.google](https://blog.google/products-and-platforms/products/gemini/google-gemini-update-may-2024/)

[8] Google, "Try Deep Research and our new experimental model in Gemini, your AI assistant," Google blog, December 11, 2024. [blog.google](https://blog.google/products/gemini/google-gemini-deep-research/)

[9] Abner Li, "Gemini Advanced rolls out first agentic feature: Deep Research," 9to5Google, December 20, 2024. [9to5google.com](https://9to5google.com/2024/12/20/gemini-advanced-deep-research/)

[10] Google, "Gemini 2.0 model updates: 2.0 Flash, Flash-Lite, Pro Experimental," Google blog, February 5, 2025. [blog.google](https://blog.google/technology/google-deepmind/gemini-model-updates-february-2025/)

[11] Google, "Deep Research is now available on Gemini 2.5 Pro Experimental," Google blog, April 8, 2025. [blog.google](https://blog.google/products/gemini/deep-research-gemini-2-5-pro-experimental/)

[12] Google, "Made by Google 2024: Gemini AI updates for Android and Pixel," Google blog, August 13, 2024. [blog.google](https://blog.google/products/gemini/made-by-google-gemini-ai-updates/)

[13] Google, "Google Gemini updates: Custom Gems and improved image generation with Imagen 3," Google blog, August 28, 2024. [blog.google](https://blog.google/products/gemini/google-gemini-update-august-2024/)

[14] Google, "Use Google AI Pro benefits," Google One Help, accessed June 2026. [support.google.com](https://support.google.com/googleone/answer/14534406?hl=en)

[15] "What You Actually Get With Google AI Pro and AI Ultra in December 2025," gHacks Tech News, December 25, 2025. [ghacks.net](https://www.ghacks.net/2025/12/25/what-you-actually-get-with-google-ai-pro-and-ai-ultra-in-december-2025/)

[16] Google, "Google One AI Premium: Gemini access in Gmail, Docs, Sheets and more," Google blog, February 21, 2024. [blog.google](https://blog.google/products/google-one/google-one-gemini-ai-gmail-docs-sheets/)

[17] Maxwell Zeff, "Google AI Ultra: You'll have to pay $249.99 per month for Google's best AI," TechCrunch, May 20, 2025. [techcrunch.com](https://techcrunch.com/2025/05/20/google-ai-ultra-youll-have-to-pay-249-99-per-month-for-googles-best-ai/)