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== Adobe Firefly ==
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Adobe Firefly is a family of creative generative [[Artificial Intelligence|AI]] models being integrated into Adobe products. Firefly aims to enhance the creative process by providing new ways for creators to ideate, create, and communicate, while significantly improving creative workflows. Initially focusing on image and text effect generation, Firefly has the potential to expand its capabilities across various forms of media, including digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modeling.
{{see also|artificial intelligence applications|image generation apps}}
[[File:adobe firefly1.jpeg|300px|right]]
[[Adobe Firefly]] is a family of creative [[generative]] [[Artificial Intelligence]] [[(AI)]] [[models]] that are being integrated into [[Adobe]] products to provide a wide range of creative possibilities for users. These AI models can be utilized across various domains, including [[digital imaging]], [[photography]], [[illustration]], [[graphic design]], [[video]], [[marketing]], [[social media]], and [[3D modeling]].


== Features and Capabilities ==
==Features==
=== Digital Imaging and Photography ===
===Digital Imaging and Photography===
Firefly is being developed to offer context-aware image generation, allowing creators to experiment with and perfect their concepts easily and quickly.
Adobe Firefly aims to introduce context-aware image generation, allowing users to quickly experiment and refine their ideas. This feature can save creators significant time by instantly adding elements from their imagination into their compositions.


=== Illustration, Artwork, and Graphic Design ===
===Illustration, Artwork, and Graphic Design===
With Firefly, creators will be able to generate custom vectors, brushes, and textures from simple text prompts or sketches, and edit their creations using familiar tools.
With Adobe Firefly, users will be able to generate custom vectors, brushes, and textures using simple language or sketches. This functionality will be integrated with existing Adobe tools, enabling seamless editing and customization of the generated assets.


=== Video ===
===Video===
Adobe is exploring the potential of text-based video editing with Firefly, enabling creators to describe the desired look and instantly change colors and settings to match.
Firefly explores the potential of text-based video editing, allowing users to describe desired changes in mood, atmosphere, or weather and instantly apply those adjustments to their videos. This feature simplifies the process of modifying colors and settings in video content.


=== Marketing and Social Media ===
===Marketing and Social Media===
Firefly aims to simplify the creation of unique posters, banners, and social media posts with simple text prompts, while also allowing creators to upload a mood board for generating customizable content.
Adobe Firefly aims to simplify the creation of unique posters, banners, social posts, and more with simple text prompts. Additionally, users will be able to upload mood boards to generate completely original and customizable content.


=== 3D Modeling ===
===3D Modeling===
In the future, Firefly may be capable of working with 3D compositions, turning them into photorealistic images and creating new styles and variations of 3D objects.
In the future, Adobe Firefly is expected to support the generation of photorealistic images from simple 3D compositions and facilitate the rapid creation of new styles and variations of 3D objects.


== Adobe's Commitment to Creators ==
==Firefly's Data Sources==
Adobe is dedicated to developing creative generative AI responsibly, with creators at the center of its mission. As Firefly evolves, Adobe will continue to work closely with the creative community to build technology that supports and improves the creative process. Adobe plans to offer a variety of Firefly models designed for different uses, with the goal of providing practical advantages to creators once Firefly exits its beta stage.
The current Firefly generative AI model is trained on a dataset consisting of Adobe Stock images, openly licensed works, and public domain content where copyright has expired. As Firefly develops, Adobe is exploring ways for creators to train the machine learning model with their assets, enabling them to generate content that aligns with their unique style, branding, and design language without the influence of other creators' content.


== Responsible AI Development ==
==Adobe's Commitment to Responsible Generative AI==
Adobe is setting the standard for responsible generative AI through efforts such as the [[Content Authenticity Initiative]] (CAI) and the Coalition for Content Provenance and Authenticity (C2PA). The company is working towards a universal "Do Not Train" Content Credentials tag that will remain associated with content wherever it is used, published, or stored. Firefly-generated content will include a tag in the embedded Content Credentials, making AI-generated art and content easily distinguishable from work created without generative AI.
Adobe is dedicated to the responsible development of creative generative AI, prioritizing creators' needs and focusing on improving the creative process. As Firefly evolves, Adobe plans to continue collaborating with the creative community to ensure the technology remains supportive and beneficial to users.


== Frequently Asked Questions ==
===Enhancing the Creative Process===
=== What is generative AI? ===
Adobe Firefly seeks to expand users' natural creativity by providing generative AI tools specifically designed for creative needs, use cases, and workflows within Adobe products.
Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. It can be used to create videos, documents, digital experiences, as well as rich images and art, and generate creative building blocks like brushes, vectors, and textures.


=== How do AI art generators work? ===
===Providing Practical Advantages===
AI art generators use machine learning models and large datasets to produce a specific type of result. Adobe Firefly will be integrated into Creative Cloud, enabling creators to quickly generate results and customize them according to their unique vision.
After the beta stage, Adobe Firefly will offer commercial use options for generated content. Adobe also plans to develop different Firefly models tailored to various use cases, providing creators with more choices.


=== How is Adobe ensuring responsible AI-generated image creation? ===
===Setting Standards for Responsibility===
Adobe is leading the industry standard for responsible generative AI through the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA). Firefly will automatically attach a tag in the embedded Content Credentials to make AI-generated art and content easily distinguishable from work created without generative AI.
Adobe is actively participating in initiatives like the [[Content Authenticity Initiative]] ([[CAI]]) and [[Coalition for Content Provenance and Authenticity]] ([[CCPA]]), which promote accountability, responsibility, and transparency in generative AI. Adobe is also working towards implementing a universal "Do Not Train" Content Credentials tag, ensuring that content creators can maintain control over the use of their work.


=== What is the Content Authenticity Initiative? ===
===Compensation for Adobe Stock Contributors===
The Content Authenticity Initiative (CAI) is a group of creators, technologists, journalists, and activists leading the global effort to address digital misinformation and content authenticity. Launched by Adobe in 2019, the CAI focuses on building transparency around the origins, facts, and creators of digital content. The CAI collaborates with the Coalition for Content Provenance and Authenticity (C2PA) to develop and promote provenance technology standards for digital content.
Adobe is in the process of developing a compensation model for Adobe Stock contributors whose content is used in the Firefly training dataset. Details of this compensation model will be released when Firefly exits the beta stage.


=== What role will the Content Authenticity Initiative play in Firefly? ===
===Preventing Copyright Infringement===
Through the CAI and C2PA, Adobe is pushing for open industry standards and transparency around the origins, facts, and creators of digital content. Content created with Firefly will contain a Content Credentials tag stating it was created using generative AI. The CAI and C2PA are working toward a universal "Do Not Train" Content Credentials tag, allowing creators to opt out of including their content in generative AI training models. Adobe will continue to work with industry, government, and the creative community to develop and drive standards for transparent, responsible, and creator-first AI.
Adobe addresses copyright infringement concerns by training the initial Firefly model on Adobe Stock images, openly licensed content, and public domain content where copyright has expired. This approach aims to ensure responsible content generation.


=== What is Adobe Sensei GenAI? How does it relate to Firefly? ===
==Research and Development==
Adobe Sensei GenAI is a generative AI service integrated natively into Adobe Experience Cloud, aimed at improving enterprise productivity and efficiency in end-to-end marketing workflows. Firefly, on the other hand, is a separate family of creative generative AI models being introduced to Adobe products, with an initial focus on image and text effect generation. Both initiatives are part of Adobe's broader efforts to incorporate generative AI into their offerings.
Adobe is continuously exploring new ways in which generative AI can help creators express their ideas. Some areas of research include:
 
===Progressive Controllable Image Synthesis===
This research area focuses on how simple marks, such as lines drawn with a stylus, can be combined with AI to produce desired results with minimal brushstrokes, simplifying the image editing process.
 
===Customizable Diffusion===
Customizable diffusion allows creators to select the images that inform the generative AI, providing more creative control over individual images and streamlining the application of creative choices across multiple works.
 
===Generative Image Compositing===
Generative image compositing simplifies the process of combining elements from multiple photos while maintaining a natural appearance. This AI-assisted approach reduces the time spent on adjustments such as color, shading, perspective, and shadows.
 
[[Category:AI apps]] [[Category:Image generation apps]]

Latest revision as of 07:39, 25 March 2023

See also: artificial intelligence applications and image generation apps
Adobe firefly1.jpeg

Adobe Firefly is a family of creative generative Artificial Intelligence (AI) models that are being integrated into Adobe products to provide a wide range of creative possibilities for users. These AI models can be utilized across various domains, including digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modeling.

Features

Digital Imaging and Photography

Adobe Firefly aims to introduce context-aware image generation, allowing users to quickly experiment and refine their ideas. This feature can save creators significant time by instantly adding elements from their imagination into their compositions.

Illustration, Artwork, and Graphic Design

With Adobe Firefly, users will be able to generate custom vectors, brushes, and textures using simple language or sketches. This functionality will be integrated with existing Adobe tools, enabling seamless editing and customization of the generated assets.

Video

Firefly explores the potential of text-based video editing, allowing users to describe desired changes in mood, atmosphere, or weather and instantly apply those adjustments to their videos. This feature simplifies the process of modifying colors and settings in video content.

Marketing and Social Media

Adobe Firefly aims to simplify the creation of unique posters, banners, social posts, and more with simple text prompts. Additionally, users will be able to upload mood boards to generate completely original and customizable content.

3D Modeling

In the future, Adobe Firefly is expected to support the generation of photorealistic images from simple 3D compositions and facilitate the rapid creation of new styles and variations of 3D objects.

Firefly's Data Sources

The current Firefly generative AI model is trained on a dataset consisting of Adobe Stock images, openly licensed works, and public domain content where copyright has expired. As Firefly develops, Adobe is exploring ways for creators to train the machine learning model with their assets, enabling them to generate content that aligns with their unique style, branding, and design language without the influence of other creators' content.

Adobe's Commitment to Responsible Generative AI

Adobe is dedicated to the responsible development of creative generative AI, prioritizing creators' needs and focusing on improving the creative process. As Firefly evolves, Adobe plans to continue collaborating with the creative community to ensure the technology remains supportive and beneficial to users.

Enhancing the Creative Process

Adobe Firefly seeks to expand users' natural creativity by providing generative AI tools specifically designed for creative needs, use cases, and workflows within Adobe products.

Providing Practical Advantages

After the beta stage, Adobe Firefly will offer commercial use options for generated content. Adobe also plans to develop different Firefly models tailored to various use cases, providing creators with more choices.

Setting Standards for Responsibility

Adobe is actively participating in initiatives like the Content Authenticity Initiative (CAI) and Coalition for Content Provenance and Authenticity (CCPA), which promote accountability, responsibility, and transparency in generative AI. Adobe is also working towards implementing a universal "Do Not Train" Content Credentials tag, ensuring that content creators can maintain control over the use of their work.

Compensation for Adobe Stock Contributors

Adobe is in the process of developing a compensation model for Adobe Stock contributors whose content is used in the Firefly training dataset. Details of this compensation model will be released when Firefly exits the beta stage.

Preventing Copyright Infringement

Adobe addresses copyright infringement concerns by training the initial Firefly model on Adobe Stock images, openly licensed content, and public domain content where copyright has expired. This approach aims to ensure responsible content generation.

Research and Development

Adobe is continuously exploring new ways in which generative AI can help creators express their ideas. Some areas of research include:

Progressive Controllable Image Synthesis

This research area focuses on how simple marks, such as lines drawn with a stylus, can be combined with AI to produce desired results with minimal brushstrokes, simplifying the image editing process.

Customizable Diffusion

Customizable diffusion allows creators to select the images that inform the generative AI, providing more creative control over individual images and streamlining the application of creative choices across multiple works.

Generative Image Compositing

Generative image compositing simplifies the process of combining elements from multiple photos while maintaining a natural appearance. This AI-assisted approach reduces the time spent on adjustments such as color, shading, perspective, and shadows.