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| Adobe Firefly is a family of creative generative [[Artificial Intelligence|AI]] models being integrated into Adobe products. Firefly aims to enhance the creative process by providing new ways for creators to ideate, create, and communicate, while significantly improving creative workflows. Initially focusing on image and text effect generation, Firefly has the potential to expand its capabilities across various forms of media, including digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modeling. | | == Adobe Firefly == |
| | [[Adobe Firefly]] is a family of creative generative [[Artificial Intelligence (AI)]] models that are being integrated into Adobe products to provide a wide range of creative possibilities for users. These AI models can be utilized across various domains, including digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modeling. |
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| == Features and Capabilities ==
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| === Digital Imaging and Photography === | | === Digital Imaging and Photography === |
| Firefly is being developed to offer context-aware image generation, allowing creators to experiment with and perfect their concepts easily and quickly. | | Adobe Firefly aims to introduce context-aware image generation, allowing users to quickly experiment and refine their ideas. This feature can save creators significant time by instantly adding elements from their imagination into their compositions. |
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| === Illustration, Artwork, and Graphic Design === | | === Illustration, Artwork, and Graphic Design === |
| With Firefly, creators will be able to generate custom vectors, brushes, and textures from simple text prompts or sketches, and edit their creations using familiar tools. | | With Adobe Firefly, users will be able to generate custom vectors, brushes, and textures using simple language or sketches. This functionality will be integrated with existing Adobe tools, enabling seamless editing and customization of the generated assets. |
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| === Video === | | === Video === |
| Adobe is exploring the potential of text-based video editing with Firefly, enabling creators to describe the desired look and instantly change colors and settings to match.
| | Firefly explores the potential of text-based video editing, allowing users to describe desired changes in mood, atmosphere, or weather and instantly apply those adjustments to their videos. This feature simplifies the process of modifying colors and settings in video content. |
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| === Marketing and Social Media === | | === Marketing and Social Media === |
| Firefly aims to simplify the creation of unique posters, banners, and social media posts with simple text prompts, while also allowing creators to upload a mood board for generating customizable content. | | Adobe Firefly aims to simplify the creation of unique posters, banners, social posts, and more with simple text prompts. Additionally, users will be able to upload mood boards to generate completely original and customizable content. |
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| === 3D Modeling === | | === 3D Modeling === |
| In the future, Firefly may be capable of working with 3D compositions, turning them into photorealistic images and creating new styles and variations of 3D objects. | | In the future, Adobe Firefly is expected to support the generation of photorealistic images from simple 3D compositions and facilitate the rapid creation of new styles and variations of 3D objects. |
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| == Adobe's Commitment to Creators == | | == Adobe's Commitment to Responsible Generative AI == |
| Adobe is dedicated to developing creative generative AI responsibly, with creators at the center of its mission. As Firefly evolves, Adobe will continue to work closely with the creative community to build technology that supports and improves the creative process. Adobe plans to offer a variety of Firefly models designed for different uses, with the goal of providing practical advantages to creators once Firefly exits its beta stage. | | Adobe is dedicated to the responsible development of creative generative AI, prioritizing creators' needs and focusing on improving the creative process. As Firefly evolves, Adobe plans to continue collaborating with the creative community to ensure the technology remains supportive and beneficial to users. |
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| == Responsible AI Development == | | === Enhancing the Creative Process === |
| Adobe is setting the standard for responsible generative AI through efforts such as the [[Content Authenticity Initiative]] (CAI) and the Coalition for Content Provenance and Authenticity (C2PA). The company is working towards a universal "Do Not Train" Content Credentials tag that will remain associated with content wherever it is used, published, or stored. Firefly-generated content will include a tag in the embedded Content Credentials, making AI-generated art and content easily distinguishable from work created without generative AI. | | Adobe Firefly seeks to expand users' natural creativity by providing generative AI tools specifically designed for creative needs, use cases, and workflows within Adobe products. |
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| == Frequently Asked Questions == | | === Providing Practical Advantages === |
| === What is generative AI? ===
| | After the beta stage, Adobe Firefly will offer commercial use options for generated content. Adobe also plans to develop different Firefly models tailored to various use cases, providing creators with more choices. |
| Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. It can be used to create videos, documents, digital experiences, as well as rich images and art, and generate creative building blocks like brushes, vectors, and textures.
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| === How do AI art generators work? === | | === Setting Standards for Responsibility === |
| AI art generators use machine learning models and large datasets to produce a specific type of result. Adobe Firefly will be integrated into Creative Cloud, enabling creators to quickly generate results and customize them according to their unique vision. | | Adobe is actively participating in initiatives like the [[Content Authenticity Initiative]] and [[Coalition for Content Provenance and Authenticity]], which promote accountability, responsibility, and transparency in generative AI. Adobe is also working towards implementing a universal "Do Not Train" Content Credentials tag, ensuring that content creators can maintain control over the use of their work. |
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| === How is Adobe ensuring responsible AI-generated image creation? === | | == Research and Development == |
| Adobe is leading the industry standard for responsible generative AI through the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA). Firefly will automatically attach a tag in the embedded Content Credentials to make AI-generated art and content easily distinguishable from work created without generative AI. | | Adobe is continuously exploring new ways in which generative AI can help creators express their ideas. Some areas of research include: |
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| === What is the Content Authenticity Initiative? === | | === Progressive Controllable Image Synthesis === |
| The Content Authenticity Initiative (CAI) is a group of creators, technologists, journalists, and activists leading the global effort to address digital misinformation and content authenticity. Launched by Adobe in 2019, the CAI focuses on building transparency around the origins, facts, and creators of digital content. The CAI collaborates with the Coalition for Content Provenance and Authenticity (C2PA) to develop and promote provenance technology standards for digital content.
| | This research area focuses on how simple marks, such as lines drawn with a stylus, can be combined with AI to produce desired results with minimal brushstrokes, simplifying the image editing process. |
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| === What role will the Content Authenticity Initiative play in Firefly? === | | === Customizable Diffusion === |
| Through the CAI and C2PA, Adobe is pushing for open industry standards and transparency around the origins, facts, and creators of digital content. Content created with Firefly will contain a Content Credentials tag stating it was created using generative AI. The CAI and C2PA are working toward a universal "Do Not Train" Content Credentials tag, allowing creators to opt out of including their content in generative AI training models. Adobe will continue to work with industry, government, and the creative community to develop and drive standards for transparent, responsible, and creator-first AI.
| | Customizable diffusion allows creators to select the images that inform the generative AI, providing more creative control over individual images and streamlining the application of creative choices across multiple works. |
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| === What is Adobe Sensei GenAI? How does it relate to Firefly? === | | === Generative Image Compositing === |
| Adobe Sensei GenAI is a generative AI service integrated natively into Adobe Experience Cloud, aimed at improving enterprise productivity and efficiency in end-to-end marketing workflows. Firefly, on the other hand, is a separate family of creative generative AI models being introduced to Adobe products, with an initial focus on image and text effect generation. Both initiatives are part of Adobe's broader efforts to incorporate generative AI into their offerings.
| | Generative image compositing simplifies the process of combining elements from multiple photos while maintaining a natural appearance. This AI-assisted approach reduces the time spent on adjustments such as color, shading, perspective, and shadows. |
