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Amazon Robotics LLC is the wholly owned robotics and warehouse-automation subsidiary of Amazon that designs, manufactures, and operates the autonomous mobile robots, robotic arms, gantry systems, and coordination software running inside Amazon's global fulfillment and sortation network. It was founded in 2003 in Massachusetts as Distrobot (renamed Kiva Systems in 2005) by Mick Mountz, Peter Wurman, and Raffaello D'Andrea, acquired by Amazon on March 19, 2012 for about $775 million in cash, and rebranded as Amazon Robotics in August 2015. [1][3] It is headquartered at 300 Riverpark Drive in North Reading, Massachusetts, with major facilities in Westborough, Massachusetts and a research presence in Berlin, Germany and Sumner, Washington.

In July 2025 Amazon announced it had deployed its one millionth robot across more than 300 fulfillment and sortation buildings, alongside the launch of DeepFleet, a generative AI foundation model that coordinates the movement of those robots and improves their travel time by about 10 percent. [6][29] By that milestone Amazon operated what it and outside analysts describe as the largest fleet of mobile warehouse robots on Earth, with roughly three in four packages, about 75 percent of global deliveries, facilitated in some way by robotics, according to figures Amazon gave The Wall Street Journal, which reported that the company could soon have as many robots as people in its buildings. [30][40] The fleet is also the most consequential argument for the modern wave of warehouse automation, because every Amazon competitor has had to react to it.

How did Amazon Robotics start, and why did it acquire Kiva Systems?

Kiva Systems was founded in 2003, originally as Distrobot, by Mick Mountz, an MIT-trained engineer who had worked on the business process team at the failed grocery-delivery startup Webvan. Mountz had concluded that the inflexibility of conventional conveyor-and-rack material handling, with humans walking miles per shift to fetch products from fixed shelves, was a major reason Webvan's economics never worked. He partnered with Peter Wurman, a multi-agent systems researcher, and Raffaello D'Andrea, a control-theory roboticist then at Cornell University and later a professor at ETH Zurich and a co-founder of Verity. The trio inverted the traditional warehouse model: instead of a person walking to inventory, a fleet of squat orange drive units would slide under stacked shelves, lift them, and ferry the entire shelf to a stationary picker.

Kiva's first commercial deployment was at Staples in 2006, followed by Walgreens, Gap, Office Depot, Crate & Barrel, Saks Fifth Avenue, Gilt Groupe, and the shoe retailer Zappos. Zappos was acquired by Amazon in 2009, which gave Amazon's operations teams direct exposure to Kiva drives running at scale. By 2011 Kiva was the most visible name in goods-to-person robotics and was negotiating to expand its customer base.

On March 19, 2012, Amazon announced it would acquire Kiva for approximately $775 million in cash. [3] It was Amazon's second-largest acquisition at that point, behind only Zappos itself, and its biggest deal since the Zappos purchase in 2009. The deal closed in the second quarter of 2012. Almost immediately Amazon began the controversial step of winding down Kiva's external customer relationships, which left other large retailers scrambling to find substitute systems. That decision is widely credited as the trigger event for an entire crop of new warehouse-robotics startups, including Locus Robotics, 6 River Systems, Fetch Robotics, GreyOrange, and ultimately Symbotic's relationship with Walmart.

In August 2015 the subsidiary officially renamed itself from Kiva Systems LLC to Amazon Robotics LLC and began consolidating its Massachusetts footprint. A new 350,000-square-foot manufacturing and R&D campus opened in Westborough in October 2021, adding more than 200 manufacturing jobs and joining the original North Reading headquarters. [22] Amazon Robotics also operates an Innovation Lab in Seattle, the Berlin Robotics Center in Germany, and a research and pilot facility in Sumner, Washington that is used for trials of next-generation hardware including humanoid platforms.

What robots does Amazon Robotics make?

Amazon Robotics builds machines along three main axes: drive units that move pods or carts (the Kiva-derived line), robotic arms that pick and sort packages, and integrated storage-and-retrieval systems that combine the two. New machines are typically introduced at Amazon's annual Delivering the Future conference, which has been held in Boston, in Dortmund, Germany (May 2025, where Vulcan was introduced), at a delivery station in Milpitas, California (October 2025), and in London (June 2026). [9][38]

RobotYear introducedTypeWhat it does
Kiva drive unit (orange)2006 (pre-acquisition)Drive unitOriginal goods-to-person AGV; slides under shelves and lifts up to 1,000 lb
Hercules2016 (deployed)Drive unitHeavier-payload version of the Kiva drive, lifts up to 1,250 lb pods, navigates with 3D camera
Titan2017Drive unitHeavy-duty drive, lifts roughly twice as much as Hercules, used for bulky and oversized items
PegasusJune 2019Conveyor-on-wheelsSortation drive with a small belt on top; carries individual packages to chute openings, improved sort accuracy by about 50 percent
XanthusJune 2019Drive platformCompact, modular drive base that can be adapted to new applications with accessories such as Xanthus Sort Bot and Xanthus Tote Mover
Robin2021Robotic armVision-based arm that picks shipped packages off conveyors and places them on Pegasus drives
Bert and Ernie2021 (prototypes)AMR / armBert is an autonomous mobile robot that ferries items; Ernie removes totes from shelving at safer ergonomic heights
Scooter2021 (prototype)Drive unitPulls strings of GoCart wheeled carts through fulfillment centers
ProteusJune 2022Autonomous mobile robotAmazon's first fully autonomous AMR, certified to operate in shared space with humans without floor barcodes; moves GoCarts in outbound areas
CardinalJune 2022Robotic workcellPicks individual packages weighing up to 50 lb out of a pile, reads the label, and places them in a GoCart
SparrowNovember 2022Vision-based picking armPicks individual customer items out of inventory totes; Amazon says it can recognize and handle millions of items
SequoiaOctober 2023Containerized storage and retrieval systemCombines mobile robots, gantry systems, and arms to consolidate inventory in totes; identifies and stores inventory up to 75 percent faster
VulcanMay 2025Pick-and-stow arm with tactile sensingFirst Amazon robot with a sense of touch via force feedback; reaches the highest and lowest shelves in storage pods, handles roughly three quarters of stored item types
Blue JayOctober 2025Multi-arm sortation workcellCeiling-mounted system of multiple coordinated arms that picks, stows, and consolidates at one station; piloted in South Carolina, halted after under six months
STARKJune 2026 (Europe)Collaborative tote-handling armForce-limited arm that lifts full totes off conveyors onto carts; first piloted in Barcelona
Next-generation ProteusJune 2026Autonomous mobile robotSuccessor AMR that accepts natural-language commands and works across fulfillment and delivery sites, not just dock areas

Expanded article table

The Kiva drive remains the workhorse of the fleet, with later variants such as Hercules and the Xanthus-platform descendants making up most of the more than one million units in the field. Sparrow and Vulcan represent the harder problem of picking and stowing individual items, which historically resisted automation because Amazon's catalog contains an enormous variety of shapes, sizes, weights, and packaging materials. Sparrow handles inventory totes; Cardinal handles outbound packages; Robin handles arriving labelled packages on conveyors. Sequoia is the integrated system that strings several of these together inside a single building, and was first deployed at a fulfillment center in Houston, Texas in October 2023 before being scaled out at the next-generation facility in Shreveport, Louisiana, which opened in 2024 with eight robotics systems. [6][16]

What is Proteus, and why was it significant?

Proteus, unveiled in June 2022, is described by Amazon as "Amazon's first fully autonomous mobile robot, meaning it can navigate freely throughout a site using sensors to detect and avoid objects in front of it." [6] Unlike the Kiva-derived drives, which move along grids of floor barcodes inside areas fenced off from people, Proteus is certified to operate in the same open space as employees, which Amazon and The Robot Report framed as a decade-in-the-making step beyond the original 2012 Kiva technology. [14][15] The original Proteus moves wheeled GoCarts in outbound dock areas; the next-generation Proteus shown in June 2026 extends the platform to accept natural-language commands and to work across fulfillment and delivery sites. [38]

2025-2026 developments

In the year after the one millionth robot milestone Amazon disclosed several new systems, expanded its tactile manipulation program internationally, and pulled one widely promoted machine after a short pilot.

One millionth robot and DeepFleet (July 2025). Amazon dated the milestone to a robot delivered to a fulfillment center in Japan, announced on July 1, 2025, and said its fleet then spanned more than 300 facilities worldwide. [6][29] Amazon told The Wall Street Journal that about 75 percent of its global deliveries, or three in four packages, were assisted in some way by robotics, and the Journal reported that its buildings could soon hold as many robots as people. [30][40] DeepFleet, the coordination foundation model launched with the milestone, is described by Amazon Robotics VP Scott Dresser as an intelligent traffic system that reduces robot travel time by roughly 10 percent, which Amazon links to faster delivery, lower operating cost, and reduced energy use. [29][30] In August 2025 Amazon Robotics posted a technical report titled "DeepFleet: Multi-Agent Foundation Models for Mobile Robots" to arXiv (revised in April 2026), describing four model designs evaluated against fleet data from hundreds of thousands of robots: a robot-centric decision transformer (about 97 million parameters), a robot-and-floor cross-attention model (about 840 million parameters), an image-based convolutional model of the whole fleet (about 900 million parameters), and a graph-neural-network model of spatial relationships (about 13 million parameters). The report says the robot-centric and graph-floor variants, which use asynchronous robot state updates and localized interaction structure, performed best and scaled with larger datasets. [28][31]

Blue Jay and Project Eluna (October 2025). At its 2025 Delivering the Future event, held at the DUR3 delivery station in Milpitas, California on October 22, 2025, Amazon unveiled Blue Jay, a ceiling-mounted workcell in which multiple robotic arms work together to pick, stow, and consolidate items at a single station, collapsing what Amazon said had previously been three separate robotic stations into one. Amazon said the system handled about 75 percent of the item types at its pilot site, a Same-Day Delivery facility in South Carolina, and that it was developed in just over a year, compared with three or more years for earlier systems, with help from AI and digital-twin simulation. [32][33] At the same event Amazon described Project Eluna, an agentic AI tool meant to act as an extra teammate for operations managers by combining historical and real-time building data to flag bottlenecks and recommend actions in natural language; it was first piloted at a Tennessee fulfillment center over the holiday season with an initial focus on sortation. [33][34] Amazon also showed Amelia, AI-equipped smart glasses for delivery drivers that provide turn-by-turn directions and capture proof of delivery; the glasses sit in Amazon's transportation organization rather than Amazon Robotics and were still in testing with hundreds of drivers. [35] Tye Brady, chief technologist for Amazon Robotics, framed the announcements around making technology "the most practical, the most powerful tool it can be" so that work becomes safer and more rewarding. [33]

Blue Jay halt (early 2026). Amazon stopped the Blue Jay program after less than six months, with reporting in February 2026 indicating the project had been wound down around January 2026. Business Insider, citing people familiar with the project, reported that manufacturing was considered too complex, that there were problems in operation, and that costs were very high. [41] Amazon spokesperson Terrence Clark said Blue Jay "was launched as a prototype" and that the company is "accelerating the use of the underlying technology developed for Blue Jay," with nearly all of those technologies carried over to other systems; employees on the project were reassigned. [36][37] The shutdown was widely read as an example of the gap between fast progress in AI software and the slower, costlier work of fielding new hardware in the physical world.

Next-generation Proteus and European expansion (June 2026). At the Delivering the Future event in London on June 4, 2026, Amazon introduced a next-generation Proteus that accepts natural-language commands, so workers can direct it conversationally without a programming interface, and that can operate across fulfillment and delivery sites rather than only in dock areas as the original 2022 model did. Dresser said of the robot, "You tell it what needs to be done. It figures out the priority, the route, the timing." [38][39] Amazon said it was piloting the system in its labs and planned to deploy it in Europe in the first half of 2027. [38][39] The robot was announced as part of a plan to invest more than 10 billion euros (about $11.6 billion) in expanding and modernizing Amazon's European fulfillment network and to add 25,000 jobs across Europe in the coming years. [38][39] Amazon also said its STARK collaborative tote-handling system, which uses a force-limited robotic arm to lift full totes from conveyors onto carts and was first piloted in Barcelona, Spain, would expand to 15 European sites by 2027, and that the tactile Vulcan system, operating at Spokane, Washington and Hamburg, Germany, would roll out to more sites in the United States and Europe. Amazon had said in May 2025 that Vulcan had already processed about half a million orders. [11]

How many robots does Amazon have?

Amazon's published robot deployment numbers tracked roughly as follows, reaching more than one million units by July 2025.

YearApproximate fleet sizeNotes
2014~15,000Two years after the Kiva deal
2017~100,000Widely reported; Amazon later cited more than 100,000 robotic systems in more than 25 U.S. fulfillment centers [18]
2019~200,000Stated by Amazon in June 2019
2021~350,000Per Amazon and Modern Materials Handling reporting
2023~750,000Stated by Amazon in October 2023 [16]
July 20251,000,000+Announced alongside DeepFleet; milestone unit delivered to a fulfillment center in Japan [6][29]

Expanded article table

The million-robot fleet is spread across more than 300 Amazon fulfillment centers, sortation centers, and delivery stations worldwide. Amazon Robotics also operates a global manufacturing footprint to keep up; Westborough produces drive units for North America, and contract partners build Sparrow and Cardinal cells.

What AI and software power Amazon's robots?

Amazon Robotics relies heavily on machine learning and modern AI for both perception and coordination. The biggest publicly disclosed pieces of the stack are:

  • DeepFleet, announced in July 2025, is described by Amazon as the company's first foundation model for multirobot coordination. It predicts the future positions of every drive unit in a building, and Amazon estimates it improves robot travel efficiency by about 10 percent fleetwide. [28][29] Amazon trained DeepFleet on what it calls billions of hours of robot navigation data using Amazon SageMaker on Amazon Web Services. [7][28] Joey Durham, a senior manager of applied science at Amazon Robotics, framed the bet in language borrowed from large language models: "We believe that, just as pretraining on next-word prediction enabled chatbots to answer a diverse range of questions, pretraining on location prediction can enable an AI to generate general solutions for mobile-robot fleets." [28] An August 2025 Amazon Robotics technical report on arXiv details four candidate architectures, ranging from a 13-million-parameter graph-neural-network model to a 900-million-parameter image-based model, and reports that robot-centric and graph-neural-network variants performed best across data from hundreds of thousands of robots. [31]
  • Project Eluna, an agentic AI system that helps human operators triage exceptions on the floor by surfacing relevant data and suggested actions. Amazon presented it publicly in October 2025 and began piloting it at a Tennessee fulfillment center for the holiday season, starting with sortation optimization. [33][34]
  • Computer vision for item identification on Sparrow, defect detection during stow, package label reading on Cardinal, and pose estimation on Robin. Models run on a mix of on-robot edge accelerators and central inference servers.
  • Reinforcement learning for Sparrow's grasp policies, including sim-to-real training pipelines built on internal physics simulators.
  • Tactile policies on Vulcan, which fuse force feedback from end-of-arm sensors with vision to plan and execute motions in cluttered storage pods. [10] Amazon's research team at amazon.science has published technical write-ups describing the contact-rich planning approach. [10]
  • Natural-language task interfaces, first deployed in the next-generation Proteus shown in June 2026, which let workers assign jobs to a robot in plain language and have the robot plan priority, route, and timing on its own. [38]

Do Amazon's robots replace human workers?

Amazon's public position is that robots augment its human workforce rather than replace it. The company has repeatedly noted that hourly headcount in fulfillment has continued to grow since the Kiva acquisition, and it points to programs like Career Choice, the Apprenticeship program for robotics technicians, and an upskilling pledge to invest more than $1.2 billion to retrain 300,000 employees by 2025 as evidence that automation creates new technical roles, not just job displacement. New roles include flow control specialists, robotics floor monitors, reliability and maintenance engineering technicians, and robotic systems mechanics.

That picture is contested. Investigations by Reveal from the Center for Investigative Reporting and others found that injury rates were higher at Amazon warehouses that used robotic drive units than at those that did not, and that Amazon's warehouse injury rates exceeded the industry's. [1][25] The Strategic Organizing Center, a union-backed coalition, reported in its April 2022 study "The Injury Machine" that the serious-injury rate at Amazon's robot-equipped sortable facilities reached 7.3 per 100 workers in 2021, about 28 percent higher than the 5.7 per 100 rate at non-robotic Amazon sortable facilities, and roughly double the broader warehouse industry rate. [24] Critics argue that automation enables faster pace-of-work targets that strain workers, while Amazon counters that newer robots like Sequoia and Vulcan are explicitly designed to remove ergonomically taxing reaches and bends. The injury debate is ongoing and is one of the most-watched labor stories in U.S. logistics. [25]

When Amazon announced its 25,000 new European jobs alongside the next-generation Proteus in June 2026, it again framed the automation push as a transformation built around supporting employees. Armin Cossmann, a vice president of operations for Europe, said the changes were designed to deliver a step change in how the company supports its workforce. [38][39]

Notable partnerships and investments

Amazon's $1 billion Industrial Innovation Fund, launched in April 2022, has been the main vehicle for backing outside robotics startups whose technology might eventually plug into Amazon Robotics. Public investments and pilots include:

  • Agility Robotics, the Oregon State University spinoff that builds the bipedal humanoid robot Digit. Amazon invested through the Industrial Innovation Fund in 2022, and in October 2023 began trialing Digit at Amazon's robotics R&D facility in Sumner, Washington, south of Seattle, on a tote-recycling task. [20][21]
  • Glacier, an AI sorting startup focused on recycling, which received funding to deploy in Amazon facilities.
  • Mantis Robotics, Modjoul, BionicHIVE, and other smaller robotics and exoskeleton companies.
  • Plus.ai and Aurora, both autonomous-trucking companies, have had separate engagements with Amazon's middle-mile transportation arm rather than Amazon Robotics directly.

Locations and facilities

SiteFunctionNotes
North Reading, MassachusettsHeadquartersOriginal Kiva HQ; corporate, software, and applied research
Westborough, MassachusettsManufacturing and R&D350,000 sq ft facility opened October 2021
Boston, Massachusetts (greater)EngineeringHosted earlier Delivering the Future events
Sumner, WashingtonInnovation LabWhere Proteus and the Digit pilot were tested
Spokane, Washington (GEG1)First Vulcan pilotVulcan rolled out to top and bottom shelves
Houston, TexasFirst Sequoia deploymentSequoia debut, October 2023
Shreveport, LouisianaMost automated fulfillment center2024 launch with eight robotic systems and Sequoia
Hamburg, GermanyEuropean Vulcan deploymentVulcan in operation by May 2025 [11]
Berlin, GermanyBerlin Robotics CenterAI and computer vision research
South Carolina (Same-Day site)First Blue Jay pilotBlue Jay piloted from October 2025, program halted in early 2026
Barcelona, SpainFirst STARK pilotTote-handling system slated to reach 15 European sites by 2027

Expanded article table

How does Amazon Robotics compare with competitors like Symbotic?

Amazon Robotics sits in the middle of a wider warehouse-automation industry, but its model (in-house technology used only by its parent) is unusual. Most other major players sell to third-party retailers and grocers.

CompanyFoundedHeadquartersCustomer baseRobot typeNotable product or partner
Amazon Robotics2003 (as Kiva)North Reading, MAAmazon only since 2012AMRs, gantries, picking armsSequoia, Sparrow, Vulcan, DeepFleet
Symbotic2007Wilmington, MAWalmart, Albertsons, C&SHigh-density ASRS plus AGVsWalmart automation, $520M Symbotic-Walmart deal 2025
Ocado Intelligent Automation2000 (Ocado Group)Hatfield, UKKroger, Aeon, ICA, SobeysHive-grid robots, picking armsCustomer Fulfilment Centres (CFCs)
AutoStore1996Nedre Vats, NorwayMore than 1,000 customersCube-storage robots on top of bin gridAutoStore R5 / B1
Locus Robotics2014Wilmington, MADHL, GEODIS, FedEx, BootsCollaborative AMRsLocusBot
GreyOrange2011Atlanta, GA / GurgaonApparel, retail, parcelButler goods-to-person AMRsGreyMatter software
Geek+2015BeijingLarge-scale e-commerce in AsiaP-series goods-to-person, M-seriesUsed by Walmart Mexico, Decathlon
6 River Systems2015Waltham, MADHL, Lockheed, othersCollaborative cart bots (Chuck)Acquired by Shopify 2019, then Ocado 2023
Dematic (KION)1819Atlanta, GABroad cross-industryConveyors, AS/RS, AMRsMultishuttle
Knapp1952Hart bei Graz, AustriaPharma, fashion, foodPick-it-easy, OSR ShuttleYLOG-Shuttle
Honeywell Intelligratedacquired 2016Mason, OHParcel, retailSortation, conveyors, robotic armsUniversal Robotics depalletizer

Expanded article table

Symbotic in particular has emerged as the closest peer, in the sense that Walmart effectively rebuilt its automated regional distribution centers around Symbotic systems and then sold its in-house robotics group to Symbotic in a deal announced in January 2025 for $200 million in cash, with Walmart agreeing to pay Symbotic $520 million for a development program. [27] This is the most direct case of a major retailer making the same in-house bet that Amazon made in 2012, about thirteen years later and via a publicly traded partner.

Future and research

Amazon Robotics' near-term roadmap, as disclosed by VP Scott Dresser and through amazon.science publications, involves three big themes:

  1. Foundation models for everything inside the building. DeepFleet is the first generative model for fleet coordination, and the company has signaled similar models for picking policies, anomaly detection, and even high-level workflow scheduling. The next-generation Proteus shown in June 2026 extends the same direction by letting workers task robots in natural language. [38]
  2. Tactile and dexterous manipulation. Vulcan's force-feedback design is the first deployed example, and Amazon's research teams have published on contact-rich planning, multi-modal grasping, and learned manipulation policies. [10]
  3. Human-form robots. Amazon began testing Agility Robotics' bipedal Digit for tote recycling in October 2023 [21], and in March 2026 it acquired Fauna Robotics, the New York maker of the 3.5-foot Sprout humanoid, which is aimed at homes and other social spaces rather than warehouses. [42] Wheeled drives such as Hercules still do most of the fleet's work.

The Blue Jay episode in early 2026 also shaped how the roadmap is read from the outside. Amazon kept the underlying technology while retiring the ceiling-mounted hardware, which analysts treated as a sign that the company will keep iterating quickly and discard specific machines that do not justify their cost, even ones it has publicly promoted. [36][37]

A related but separate Amazon program, Prime Air, has been working on autonomous delivery drones since 2013. Prime Air sits inside Amazon's transportation organization rather than Amazon Robotics, although the two groups share talent on perception and motion planning.

Significance

Amazon Robotics did not invent warehouse automation, but it did three things that reshaped the industry:

First, it proved that goods-to-person mobile robotics worked at the largest possible scale. Kiva's drive units were a research curiosity in 2006 and the dominant warehouse design pattern in the world by 2020.

Second, by ending Kiva's external sales after the acquisition, Amazon both denied competitors a turnkey solution and indirectly seeded an entire generation of independent warehouse-robotics startups. Almost every major non-Amazon warehouse robotics company traces some lineage to that decision.

Third, Amazon set a template that competitors have been forced to copy: own the automation technology, deploy it internally at scale, and treat the resulting cost and speed advantages as a strategic moat. Walmart's bet on Symbotic, Kroger's partnership with Ocado, and Target's investment in robotic micro-fulfillment are all responses to that template.

As of the company's own July 2025 milestone, Amazon Robotics operates the largest deployed mobile-robot fleet on the planet, with more than one million robots and roughly three in four packages touched by automation. [6][29] Whether that fleet ultimately replaces, augments, or simply reshapes the work of the millions of humans who still pick and pack inside Amazon buildings remains the most consequential open question in the entire field of robotics.

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References

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  40. ^1 ^2Amazon Now Employs Nearly as Many Robots as People in Its Warehouses (summarizing The Wall Street Journal), Entrepreneur, July 1, 2025. entrepreneur.com/...494091
  41. ^Amazon takes packing robot Blue Jay out of service after a few months, heise online, February 2026. heise.de/-11183094
  42. ^Amazon buys Fauna Robotics, maker of the Sprout humanoid robot, Associated Press (via WTOP), March 2026. wtop.com/...ics-maker-of-the-sprout-humanoid-robot

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Cite this page: AI Wiki. "Amazon Robotics." aiwiki.ai, updated 23 Jun 2026, fact-checked 5 Nov 2026. CC BY 4.0. https://aiwiki.ai/wiki/amazon_robotics

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