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See also: ChatGPT Plugins, ChatGPT Plugin Categories and Digital Media
Digital Media ChatGPT Plugins were a topical grouping inside the ChatGPT plugin store that gathered third-party extensions oriented toward video, music, podcasts, audio, image filters, and streaming media catalogues. The category sat alongside Entertainment, Photography, and Design, and absorbed plugins that did not fit neatly into any single sibling tab. The plugins beta operated by OpenAI ran from March 23, 2023 until April 9, 2024, when the framework was sunset in favor of Custom GPTs and the GPT Store.
Digital media plugins covered three main use cases: content discovery (finding a TV show, song, or podcast matching a description), content transformation (turning text into spoken audio or pulling a transcript from a video), and content creation (drafting a short stock-footage video or finding a filter for a photo). Most were free for ChatGPT Plus subscribers, although several required a paid account on the developer's service for actual playback or output.
OpenAI announced ChatGPT Plugins on March 23, 2023, describing them as tools that help the chatbot access up-to-date information, run computations, and use third-party services. The launch wave shipped with twelve partner integrations, none focused on digital media: Expedia, FiscalNote, Instacart, Kayak, Klarna, Milo, OpenTable, Shopify, Slack, Speak, Wolfram, and Zapier, plus first-party plugins for browsing and a code interpreter.
Access opened in alpha to ChatGPT Plus subscribers. On May 12, 2023, OpenAI announced plugins would become available to all Plus subscribers the following week, and on May 19, 2023, the plugin store opened to all Plus customers. Independent roundups in mid-May 2023 listed roughly 69 approved plugins. By August 2023 public roundups counted around 800 entries, and by late December 2023 the catalogue passed roughly 1,000 plugins across more than sixty categories.
The digital media tab filled out gradually. Polarr appeared in May 2023. Likewise was announced on May 16, 2023. Speechki was approved on or around May 20, 2023. By summer, Video Insights, ChatWithVideo, VoxScript, MixerBox OnePlayer, MixerBox News, and Visla had joined. Idomoo's Lucas plugin, soft launched in March 2023, received a commercial announcement on August 23, 2023. On September 5, 2023, OpenAI added a Canva plugin.
On November 6, 2023, at the first OpenAI DevDay, Sam Altman introduced GPTs, user-built versions of ChatGPT bundling custom instructions, knowledge files, and Actions. The plugin store stopped accepting new submissions shortly afterward. The GPT Store opened on January 10, 2024. New plugin installs and conversations were disabled on March 19, 2024, and existing plugin conversations stopped working on April 9, 2024.
| Date | Event |
|---|---|
| March 23, 2023 | ChatGPT plugins announced; no digital media launch partners |
| May 12, 2023 | Plugins rolled out broadly to ChatGPT Plus |
| May 16, 2023 | Likewise plugin announced |
| May 19, 2023 | Plugin store opened to all ChatGPT Plus customers |
| May 20, 2023 | Speechki text-to-speech plugin approved |
| Summer 2023 | Video Insights, ChatWithVideo, VoxScript, MixerBox OnePlayer, MixerBox News, Visla, PlaylistAI listed |
| August 23, 2023 | Idomoo announces Lucas plugin |
| September 5, 2023 | Canva plugin added to ChatGPT |
| November 6, 2023 | GPTs unveiled at OpenAI DevDay |
| January 10, 2024 | GPT Store opens |
| March 19, 2024 | New plugin installs and conversations disabled |
| April 9, 2024 | Existing plugin conversations stopped working |
Digital media plugins used the standard plugin architecture: a manifest file (ai-plugin.json) at /.well-known/ai-plugin.json, plus an OpenAPI specification documenting the endpoints. ChatGPT consumed both at install time and used the description to decide when to call the plugin. During a conversation, ChatGPT routed a request to the endpoint over HTTPS, parsed the JSON response, and summarised it back. Authentication options included no auth, service-level keys, user-level keys, and OAuth.
Typical digital media patterns:
Users could install up to three plugins simultaneously, encouraging combinations such as a transcript fetcher paired with a text-to-speech plugin.
The plugins below were widely cited as digital media or media-adjacent entries during the plugins beta. All claims describe behaviour during that beta period; none of these plugins remain installable through ChatGPT today. This wiki only lists plugins that can be cross-referenced to multiple credible sources.
Likewise was an entertainment recommendation plugin built by the Bellevue, Washington startup of the same name, backed by Bill Gates's private office. The company announced it on May 16, 2023 as the entertainment industry's first ChatGPT integration. Likewise returned personalised TV shows, movies, books, and podcasts along with streaming availability, drawing on hundreds of millions of data points from about six million registered users.
MixerBox OnePlayer was a media-streaming plugin built by Taiwan-based developer MixerBox. OnePlayer let users search and play music, podcasts, and videos inside ChatGPT, with genre-based requests across pop, electronic dance, hip hop, K-pop, rock, country, J-pop, and jazz, plus mood-based playlists for workouts, focus, sleep, and travel. By July 2023, MixerBox was the largest single developer in the ChatGPT Plugin Store, with more than ten plugins published.
MixerBox News was a companion plugin that aggregated breaking news across business, finance, politics, society, entertainment, sports, lifestyle, and technology, delivering category-filtered briefings inside the chat.
Video Insights was a YouTube and Daily Motion analysis plugin that let ChatGPT summarise, transcribe, and pull metadata from a public video URL. It used speech recognition to produce a transcript when one was not already published, retrieved title, description, duration, and view counts, and could compare two videos side by side.
ChatWithVideo was a YouTube question-and-answer plugin. The user pasted a URL, the plugin loaded the video into a session, and ChatGPT answered questions, summarised key points, or jumped to a timestamp. Video Insights leaned toward batch metadata extraction; ChatWithVideo positioned itself as a single-video conversational interface.
VoxScript was a multi-source data plugin that combined YouTube transcript search, Google search results, and financial-data lookups in one extension. For digital media users, the YouTube features were the draw: endpoints to fetch a video's title and description, retrieve transcripts in chunked segments, and search YouTube by keyword. It could not generate transcripts for videos that did not already publish them.
Speechki was a text-to-speech plugin that converted generated text into a downloadable audio file. It reported support for more than 300 voices across 78 languages and dialects, and returned an MP3 link, an audio player page, or an embed snippet. Speechki was approved on or around May 20, 2023, and was used to turn ChatGPT scripts into voiceovers, audiobooks, or podcast pilots.
Visla was a short-form video creation plugin that built a stock-footage video around a user-supplied topic. It accepted parameters for aspect ratio, content theme, and branding, and stitched together licensed clips with generated narration. Visla was commonly paired with Speechki and promoted as a way to assemble draft social videos for TikTok or Instagram Reels.
Lucas was an AI video creator built by Israeli company Idomoo. The plugin was announced on August 23, 2023, after a soft launch beginning in March 2023, during which more than 500,000 videos were generated. Lucas turned a chat response into a video combining script, voiceover, stock footage, and an interactive call-to-action button, returning several variants. Idomoo announced a commercial launch on September 21, 2023.
Polarr was a filter discovery plugin attached to Polarr's photo and video editing platform. Users described an aesthetic in plain language (a vintage look, a cinematic colour grade, an enhanced sunset), and the plugin returned a description of a matching filter with a preview link to apply it inside Polarr's web tool.
PlaylistAI was a Spotify (and later Apple Music) playlist creation plugin. After ChatGPT generated a track list from a description such as a workout mood or a decade range, PlaylistAI created a real Spotify playlist on the user's account and returned a shareable URL. The standalone PlaylistAI app launched in August 2022 and reported around 50,000 playlists created by April 2023.
Canva's plugin was added on September 5, 2023. It produced social posts, short Instagram Reels, TikTok video templates, banners, and presentations from a chat prompt, generating layout options the user could refine inside Canva. It was available to ChatGPT Plus subscribers, who paid $20 per month for GPT-4 and the plugin catalogue.
Third-party roundups during 2023 occasionally cited additional media-adjacent plugins such as Podcast Search (which queried PodcastIndex.org) and ABC Music Notation (which converted ABC notation into WAV, MIDI, and PostScript files). These names appear in master directories at List of ChatGPT Plugins but primary-source coverage is thin.
Digital media plugins tended to be combined rather than used alone. Three combinations recur in tutorials from 2023. The first was the script-to-audio chain: a user asked ChatGPT to draft a podcast intro, then asked Speechki to convert it into an MP3. The second was the transcript-and-summarise chain: a user pasted a YouTube URL, ChatWithVideo or Video Insights pulled the transcript, and ChatGPT summarised the points. The third was the short-video assembly chain: a user described a topic, Visla or Lucas assembled a stock-footage video, Speechki added a voiceover, and PlaylistAI or MixerBox OnePlayer suggested music.
These chains illustrated the appeal of plugins as an early form of tool use for a large language model. Prompt engineering inside the chat replaced the menu-driven workflow of a traditional media application, although most users still finished their work in dedicated editing tools.
OpenAI gave several reasons for sunsetting plugins in favour of GPTs and Actions. Discovery was the central problem: the plugin store presented a flat catalogue with light category labels, making it hard for casual users to find a specific media plugin. A user looking for video transcription could end up choosing among Video Insights, ChatWithVideo, and VoxScript without much guidance.
Plugins were also single-purpose. A plugin could only expose API endpoints, while a GPT bundled custom instructions, knowledge files, and Actions in one package. Conversation friction further hurt adoption: activating plugins required choosing the GPT-4 model, opening a plugin picker, and toggling individual plugins, with only three active plugins per conversation. Finally, OpenAI announced at DevDay that GPT creators would be eligible for revenue sharing through the GPT Store; the plugin program offered no such incentive.
Several product categories absorbed the use cases digital media plugins had served. Custom GPTs are user-created versions of ChatGPT that combine instructions, knowledge files, and Actions, the direct successor to plugins. Many digital media developers ported backends to GPTs with limited code changes because Actions still uses an OpenAPI specification. The GPT Store opened on January 10, 2024 and surfaced media-oriented GPTs in its featured tiles from day one.
For still images, OpenAI integrated DALL-E 3 into ChatGPT Plus and Enterprise on October 19, 2023. After that release, anyone wanting a cover image, banner, or thumbnail used the built-in image feature rather than a plugin. Users wanting deeper control returned to standalone services. Spotify and Apple Music kept native playlist tooling. Descript, CapCut, and Adobe Premiere absorbed the transcription and trim use cases pioneered by Video Insights and ChatWithVideo. Idomoo continued to develop Lucas commercially. In 2024 and 2025, the industry shifted toward the Model Context Protocol and general-purpose agents, with many plugin patterns reappearing as MCP servers.
The digital media tab overlapped with sibling categories. Several plugins also appeared, depending on the directory, under Entertainment, Photography, Design, or Data Visualization.
| Plugin | Digital media role | Other category |
|---|---|---|
| Likewise | Cross-format recommendations | Entertainment |
| MixerBox OnePlayer | Music, podcast, video streaming | Entertainment |
| MixerBox News | News bulletins | News |
| Video Insights | YouTube and Daily Motion analysis | Productivity |
| ChatWithVideo | YouTube question and answer | Productivity |
| VoxScript | YouTube transcript search | Search |
| Speechki | Text-to-speech | Audio |
| Visla | Short stock-footage videos | Marketing |
| Lucas | AI video creation | Video |
| Polarr | Photo and video filters | Photography |
| PlaylistAI | Spotify and Apple Music playlists | Music |
| Canva | Social posts and banners | Design |
Few plugins fit a single tab cleanly, and OpenAI never published an authoritative taxonomy. Third-party catalogues such as Plugin Surf, Plugin Directory, and the round-ups by Orren Prunckun on Medium each used their own labels. Digital media plugins were among the first widely available demonstrations that a large language model could orchestrate calls to streaming, transcript, and rendering APIs from inside a chat. Workflows now ordinary inside Custom GPTs and MCP servers, such as fetching a YouTube transcript, generating a voiceover, or assembling a Spotify playlist, were prototyped during the plugin era between March 2023 and April 2024.