Luma Dream Machine

Luma Dream Machine is a generative AI video and image platform from Luma AI (Luma Labs, Inc.) that turns text prompts and still images into short, realistic video clips. It launched to the public on June 12, 2024 as a text-to-video tool producing five-second clips, and has since become the consumer brand for Luma's Ray family of video models: Ray (2024), Ray2 (January 2025), Ray3 (September 2025), Ray3 Modify (December 2025), Ray3.14 (January 2026), and Ray3.2 (June 2026).^{[1][12][13][34][35]} In November 2024 Luma said Dream Machine had grown to 25 million registered users.^[33] During 2026 Luma rebuilt its consumer product around Luma Agents and now presents it as the Luma App; the company's own reference page now calls Dream Machine "an older deprecated model replaced by Ray."^[36][37]

Dream Machine sits inside a crowded field. Its closest peers are OpenAI's Sora 2, Google DeepMind's Veo 3, Runway Gen-4, Kuaishou's Kling, MiniMax's Hailuo AI, and Pika. Luma has positioned the Ray series toward professional film and advertising workflows, particularly with the Ray3 release that added native 16-bit HDR and an internal reasoning step before generation.^[2][18]

What is Luma Dream Machine?

Luma Dream Machine is the consumer-facing product through which Luma AI exposed its Ray video models and, until it was folded into the Uni-1 line, its Photon image model. A user supplies a written prompt, a still image, or existing footage, and Dream Machine generates a short video clip, typically five to ten seconds long. The product was offered through a web app (first at lumalabs.ai/dream-machine, later at dream-machine.lumalabs.ai), an iOS application, a developer API, and partner platforms including Adobe Firefly and Amazon Bedrock.^[15][16][20] In 2026 the web experience became the Luma App at app.lumalabs.ai (see the 2026 section below).^[37] At launch in June 2024 the model produced five-second clips at 1360x752 pixels from a text prompt or a still image, and reviewers singled out the realism of its motion and camera moves.^[12][21]

What is Luma AI and who built it?

Luma AI (registered as Luma Labs, Inc.) was founded in September 2021 by Amit Jain and Alex Yu, with Alberto Taiuti also named as a cofounder. Jain previously led 3D computer vision work at Apple. Yu was a UC Berkeley researcher associated with Plenoxels and early Neural Radiance Field (NeRF) research. The original mission was to make 3D capture and reconstruction accessible to anyone with a smartphone, and the company's first products were iPhone applications that turned everyday camera footage into photogrammetric 3D models. By mid-2023 the company reported more than five million 3D captures through these tools.^[12][25]

Luma raised a $4.3 million seed round in October 2021, a $20 million Series A in March 2023 led by Amplify Partners with participation from Nvidia's NVentures arm and General Catalyst, and a $43 million Series B in January 2024 with participation from Andreessen Horowitz, Matrix Partners, Nvidia, and South Park Commons. The pivot toward generative content began in late 2023 with Genie, a 3D asset generator, and continued in June 2024 with the launch of Dream Machine.^[25]

On November 19, 2025, Luma announced a $900 million Series C led by HUMAIN, a unit of Saudi Arabia's Public Investment Fund, with participation from AMD Ventures, Andreessen Horowitz, Amplify Partners, Matrix Partners, and Amazon. The financing valued the company at roughly $4 billion and was paired with an announcement that Luma and HUMAIN would jointly build a two-gigawatt AI training cluster in Saudi Arabia called Project Halo.^[7][24] Luma framed the partnership as infrastructure for training large-scale world models, a research direction that goes beyond text or video and into general physical simulation. Dream Machine is the main commercial expression of that research.

What models power Dream Machine?

Dream Machine is the consumer brand. Underneath it sits a series of base video models, each released with new capabilities, higher fidelity, or new editing affordances. The table below summarizes the principal releases.^{[1][3][4][34][35]}

Dream Machine v1 (Ray)

The first Dream Machine launched on June 12, 2024 alongside a wave of consumer-facing AI video products. At launch the model produced clips that were 5 seconds long, with a resolution of 1360x752 pixels. Users signed in with a Google account at lumalabs.ai/dream-machine and submitted either a text prompt or a still image as the seed.^[12][13][20] The free tier allowed 30 total videos with a daily cap of 10, and the paid Standard, Pro, and Premier plans raised these caps to 120, 400, and 2,000 videos a month respectively. (Those plan names have since been replaced by a credit-based system; see the pricing section below.)

Launch reviews noted that Ray captured motion more convincingly than several open-source baselines, and Tom's Guide headlined an early hands-on by calling it "the AI video creator we've always wanted."^[21] A wave of viral fan animations followed within days, including Doge, Success Kid, the Picard facepalm, and the Vermeer painting "Girl with a Pearl Earring," all of which circulated on X. The crypto community used the tool to animate still photos of figures including Tron founder Justin Sun.^[29]

Critics raised two main concerns. First, Luma did not disclose its training data, which made it difficult to evaluate commercial usability. Second, generations could closely mimic named studio styles such as Pixar's Monsters, Inc. aesthetic, which raised questions about whether copyrighted footage had been used in training. Luma did not respond publicly to these specific concerns at the time of the v1 launch.^[12][13]

The original product retroactively became known as the Ray release once Luma started numbering its base video models. Image-to-video, video extension, and a public feed of community generations were added in the months that followed.

What is Ray2?

Luma introduced Ray2 on January 15, 2025. The model was made available to paid Dream Machine subscribers on its launch day. Luma described Ray2 as built on a new multimodal architecture and trained with approximately 10 times the compute used for the original Ray model. It produced clips of five to nine seconds, extendable up to 30 seconds, with resolution options at 540p, 720p, and 1080p plus optional 4K upscaling.^[3][14]

The headline improvements over Ray1 were physics and motion. Luma cofounder and chief executive Amit Jain described the leap on X: "Scaling pretraining by 10x on a novel efficient architecture, we are able to unlock the next frontier in video generation: fast natural coherent motion and physics."^[14] The model handled interactions between people, animals, and objects with more consistency than its predecessor. Ray2 initially supported text-to-video only at launch, with image-to-video, video-to-video, and editing added over the following weeks.

On January 23, 2025, Amazon Web Services made Ray2 generally available in Amazon Bedrock in the US West (Oregon) region, with the model ID luma.ray-v2:0. AWS described itself as the first cloud provider to offer fully managed Luma models. The Bedrock variant supported five- and nine-second clips at 540p and 720p, 16:9 aspect ratio, and 24 frames per second through asynchronous job submission.^[15] In April 2025 Adobe announced that Ray2 would be integrated into Adobe Firefly and Firefly Boards.

What is Ray3?

Ray3 was announced on September 18, 2025. Luma described it as the first video model built to think like a creative partner, with two technical claims that made it stand out from competing products. First, Ray3 produces both text tokens and visual tokens during generation, which lets it plan and self-evaluate scenes before rendering. Luma calls this its reasoning system.^[26] Second, Ray3 generates video in true 10-, 12-, and 16-bit High Dynamic Range in the ACES2065-1 EXR format, which is the color and dynamic-range pipeline used by professional film production. No competing model at the time produced native HDR at those bit depths.^[2][18][19]

Amit Jain framed the release this way in Luma's announcement: "Ray3 is our first step toward building intelligence for creative work. Its groundbreaking reasoning system can understand intent, evaluate its own outputs, and refine results, significantly improving the accuracy and quality of generated video." Luma added that Ray3 is "more than twice the size of Ray2" and "the first model capable of generating High Dynamic Range video in ACES EXR."^[18]

The model supports a Draft Mode that lets users iterate on rough generations up to roughly 20 times faster, then promote the chosen draft to a Hi-Fi mastering pass that outputs at 4K with the full HDR pipeline. The Hi-Fi pass is meant for final delivery to film, advertising, and broadcast workflows.^[2]

Adobe was the first launch partner outside Dream Machine. Ray3 became available in Adobe Firefly and Firefly Boards on the same day as the model announcement, and Adobe offered unlimited Ray3 generations for the first 14 days on paid Firefly or Creative Cloud Pro plans.^[16][22] Other launch partners included the Japanese advertising agency Dentsu Digital, HUMAIN Create, Monks (S4), Galeria, and Strawberry Frog.

In October 2025, Luma published an internal evaluation report titled "Ray3 Evaluation Report: State-of-the-Art Performance for Pro Video Generation." The report compared Ray3 against Veo 3, Runway Gen-4, Midjourney Video, and Moonvalley Marey across categories including physics and motion, instruction-following, motion artifacts, aesthetic quality, dynamic range, and temporal consistency. Ray3 reached state-of-the-art performance alongside Veo 3 on most measured axes and led the field on aesthetic quality, motion artifacts, dynamic range, and temporal consistency. The evaluation did not include Sora or Kling.^[6]

What is Ray3 Modify?

Ray3 Modify launched on December 18, 2025 inside Dream Machine. Where the earlier Ray releases focused on generating video from text or images, Ray3 Modify is a video-to-video editing model designed for hybrid workflows that combine live-action footage with AI modification. It adds three main capabilities to Dream Machine.^[4][5][17]

The first is an updated Modify Video function. The newer version preserves physical logic, narrative coherence, and original performance details more faithfully than the previous video-to-video pipeline. Wardrobe, lighting, environment, virtual product placement, and other layered changes are designed to appear as if they had been captured naturally in camera.^[10]

The second is keyframe control through start and end frames. Ray3 Modify is the first Luma model to bring start- and end-frame conditioning into the video-to-video workflow, which allows directors to guide transitions, character behavior, and spatial continuity across longer camera moves. Users supply both endpoints and the model generates the intermediate footage.^[17]

The third is Character Reference, a tool that locks a specific character's likeness, costume, and identity across a modified clip. The actor's original motion, timing, eye line, and emotional delivery remain intact while the visible character is replaced with a new design supplied as a reference image. Luma pitched the feature at hybrid live-action and AI production teams in film, advertising, and post-production.^[10][27]

Amit Jain framed the release as a control problem rather than a fidelity problem in press materials: "Generative video models are incredibly expressive but also hard to control. Today, we are excited to introduce Ray3 Modify that blends the real-world with the expressivity of AI while giving full control to creatives."^[5] TechCrunch's coverage emphasized the start-and-end-frame mechanic, which was previously more associated with editing tools such as Runway's Keyframes than with end-to-end generation models.^[17]

What is Ray3.14?

On January 26, 2026 Luma released Ray3.14, an interim update that brought native 1080p generation to Dream Machine's core workflows and reduced inference cost. Luma said Ray3.14 was four times faster and three times cheaper than Ray3, with both comparisons measured at 720p, and it extended Modify Video to clips of up to 18 seconds. Luma announced it as "available now in Dream Machine."^[34]

What is Ray3.2?

Luma announced Ray3.2 on June 9, 2026, describing it as an update to the Ray3 models designed with creatives from the entertainment, advertising, and gaming industries.^[35] Its headline feature is frame-level control: users can place up to 16 keyframes inside a single clip to set pacing, camera paths, and story beats. Ray3.2 generates clips of up to 20 seconds at 1080p, continues Ray3's native HDR generation with 16-bit EXR export, and adds an enhanced Reframe tool that changes a shot's aspect ratio, extends the frame, or replaces the background while keeping the original lighting. Luma also cited improved performance tracking and "Expressive Facial Performance," which it said can follow the expressions of up to eight faces at once, frame by frame.^[35] Luma's Ray product page lists the EXR output as 16-bit frames in ACES2065-1 (AP0) and describes Modify Video V2 as handling footage of up to 20 seconds at 1080p.^[1]

Ray3.2 shipped with a developer API. Luma's announcement said that "for the first time, the full control surface of the Ray model is also available as an API," aimed at studios and developers building it into render farms, in-house tools, and other applications.^[35] Earlier Ray models, including Ray2, had already been available through Luma's older Dream Machine API (see below), so the novelty was exposing the full Ray3.2 control set through Luma's current API.^[11][39] The Ray3.2 announcement does not mention Dream Machine, and Luma's Ray product page directs users to "Try in Luma" instead.^[1][35]

What can Dream Machine do?

The Dream Machine product surface exposes a consistent set of generation modes across the Ray series, with each new model adding capabilities rather than replacing them. The current set is summarized below.^[1][3][4]

The maximum native clip length on Ray3 is 10 seconds, extendable to longer durations through the extension feature; Ray3.2 raised the limit to 20 seconds at 1080p.^[35] Ray2 clips can be extended to 30 seconds. Both models support 16:9, 9:16, and 1:1 aspect ratios. The Hi-Fi mastering pass on Ray3 outputs at 4K with HDR for delivery to film and broadcast pipelines.^[2]

Dream Machine also included Luma's Photon image generation model for still images. Photon launched on November 25, 2024 as a text-to-image foundation model, alongside Photon Flash, a faster and cheaper variant; Luma said the models offered "speeds and costs 800 percent better than comparable models."^[31][32] Photon shared the credit system used by the video models, with images generated in batches of four at a typical cost of 16 credits per batch. Luma has since moved image generation to its Uni-1 models: its July 2026 reference page names UNI-1.1 as the current image model and says Photon "no longer exists as a separate product."^[36]

What happened to Dream Machine in 2026?

On March 5, 2026, Luma launched Luma Agents, AI agents meant to carry creative projects end to end across text, image, video, and audio while keeping context across assets, collaborators, and iterations. The agents are built on Uni-1, the first model in what Luma calls its Unified Intelligence family, and coordinate Luma's own Ray3.14 with third-party models including Google's Veo 3 and Nano Banana Pro, ByteDance's Seedream, and ElevenLabs voice models. TechCrunch reported early customers including the ad agencies Publicis Groupe and Serviceplan and the brands Adidas, Mazda, and HUMAIN, and said Luma planned a gradual rollout of access.^[38]

Over the following months Luma reorganized its consumer product around the agents. Its company information page, last updated July 13, 2026, describes the Luma App at app.lumalabs.ai as Luma's "consumer creative workspace," names Ray3.2 as the current video model and UNI-1.1 as the current image model, and lists Plus, Pro, and Ultra as the individual plan names.^[36] The same page tells readers not to use the name "Dream Machine," calling it "an older deprecated model replaced by Ray," and groups Dream Machine with Ray2 as deprecated earlier Luma models.^[36] As of October 13, 2026, lumalabs.ai/dream-machine redirected to Luma's app page, which now markets the product as "the creative agent for infinite output," and the old Dream Machine pricing help page redirected to Luma's general pricing page.^[8][37] Luma's API page refers to the earlier developer interface as the "legacy Dream Machine video API."^[39]

The old name has not disappeared entirely. As of October 13, 2026, Luma's iOS app was still listed on Apple's App Store as "Luma Dream Machine," and Luma's help center still hosted Dream Machine guides alongside newer Luma Agents material.^[9][40]

Luma subscriptions now cover third-party models alongside Luma's own, drawing on one credit balance. As of October 13, 2026, Luma's pricing page listed credit rates for Ray3.2 and Ray3.14, other video models including Seedance 2.0, Seedance 2.5, Kling 3.0 and Kling Omni, Veo 3.1, MiniMax H3, and FLUX 3; image models including Uni-1, GPT Image 2, Nano Banana Pro, and Seedream; and ElevenLabs speech, sound-effect, and music models.^[41]

How much does Dream Machine cost, and what does the API offer?

Luma's original developer offering, the Dream Machine API documented at docs.lumalabs.ai, came with SDKs in Python and JavaScript. It uses asynchronous generation: a request returns an ID that the client polls until the generation completes, then retrieves the resulting media. Its documentation lists the Ray2 and Ray2 Flash video models and the Photon and Photon Flash image models.^[11] Luma now calls it the "legacy Dream Machine video API," and the older documentation points developers to the newer Luma API platform. That platform, at lumalabs.ai/api, offers Ray3.2 for video and Uni-1.1 for images on a pay-per-use basis, with provisioned capacity billed monthly as an alternative.^[11][39]

Dream Machine moved to a credit-based pricing system that replaced the 2024 Standard, Pro, and Premier video-count plans. Luma's help center listed Dream Machine web plans of Free (limited monthly credits), Lite ($9.99 a month, 3,200 credits), Plus ($29.99, 10,000 credits), Unlimited ($94.99, 10,000 fast credits plus unlimited relaxed-mode use), and Enterprise (20,000 credits), with 20 percent off for annual billing and higher prices on iOS because of Apple's in-app purchase fees. Under those plans Luma estimated a 5-second video at around 400 credits and a 10-second video at around 800.^[8][9] That help page now redirects to Luma's general pricing page.^[8]

As of October 13, 2026, Luma lists the following plans for the Luma App. Yearly prices are shown as a monthly equivalent; Luma says yearly billing saves "up to 20%."^[41]

The pricing page's structured data says all individual plans include free trial credits and commercial use; no permanent free plan is listed.^[41] Generation costs vary by model, resolution, and output format. A Ray3.2 text-to-video or image-to-video clip costs from 20 credits (5 seconds at draft quality) to 400 credits for 5 seconds or 1,200 credits for 10 seconds at 1080p; HDR output doubles the cost and HDR with EXR export triples it. Ray3.14 is priced per second, at 80 credits a second for 1080p.^[41]

The API was billed separately; under the old plans, Dream Machine credits did not transfer to the API.^[8] Luma's earlier API rate card at lumalabs.ai/dream-machine/api/pricing now redirects to the Luma App page, and current API pricing is published on lumalabs.ai/api.^[39] Through Amazon Bedrock, Ray2 is billed through the standard Bedrock asynchronous video model billing model and is invoiced under AWS rather than Luma directly.^[15]

How does Dream Machine compare to Sora, Veo, Runway, and Kling?

The table below summarizes how Dream Machine's most recent Ray3 release compares to other leading video generation models as of early 2026. Native HDR and the reasoning step are the two features that most clearly distinguish Ray3 from its peers; the closest peer on overall benchmark performance is Veo 3.^[2][6]

Luma's October 2025 evaluation report covered Ray3, Veo 3, Runway Gen-4, Midjourney Video, and Moonvalley Marey, but not Sora 2 or Kling 3.0. The report concluded that Ray3 matched Veo 3 on physics and motion and on instruction-following, while leading the field on aesthetic quality, motion artifacts, dynamic range, and temporal consistency. The image-to-video subtask was close to parity with Veo 3 and ahead of the other models tested.^[6] Independent benchmarks have generally placed Ray3 in the top tier on cinematic quality, alongside Veo 3 and Sora 2, with the HDR pipeline as a distinguishing technical claim that no other major model has matched at the same bit depth.^[19]

How was Dream Machine received?

Dream Machine's June 2024 launch was met with enthusiasm and a quick wave of viral content. Animated versions of legacy internet memes circulated on X within days, and a Pixar-style ancient Egypt animation by director Ellenor Argyropoulos drew several million views. Tom's Guide called the initial release "the AI video creator we've always wanted," and VentureBeat described it as evidence that Luma had jumped from a niche 3D capture tool into the front rank of generative AI startups.^[13][21][28]

In November 2024, five months after launch, Luma said Dream Machine had grown to 25 million registered users.^[33] CineD covered Ray3's ACES2065-1 EXR support as the first time a generative video model had produced data suitable for direct ingestion into a film color pipeline rather than requiring a conversion pass.^[19]

The Adobe Firefly integration brought Dream Machine to a broader pool of Creative Cloud subscribers. The Hollywood Reporter described the Adobe deal as the first major partnership through which a generative video model was distributed inside an established creative software suite, and PetaPixel framed it as a turning point for how working creatives would access AI video.^[22][23]

Notable production credits announced alongside Ray3 included Dentsu Digital, which planned to use the model for Japanese advertising production, and additional agency partners HUMAIN Create, Monks (S4), Galeria, and Strawberry Frog. The Ray3 Modify launch in December 2025 emphasized hybrid live-action and AI workflows; brand teams described scenarios in which a single actor performance could be re-skinned for different territories or product variants without reshooting.^[27][30]

Criticism has been consistent across the Ray series and has tended to focus on training data transparency. Wikipedia's entry on Dream Machine notes that Luma has not disclosed which video corpora it trained on, and reviewers have remarked on the model's apparent comfort generating clips that closely resemble named studio styles. The training-data question applies to almost every generative video model, but Luma's relative silence on it has been mentioned in coverage by VentureBeat and by independent reviewers at CineD and Tom's Guide. The Ray3 release shifted some attention away from this concern because of its production-oriented framing, but the underlying disclosure gap remains.^[12][13]

A second strand of reception has focused on the public feed in Dream Machine. As with other consumer AI video products such as the now-shuttered Sora app, some critics argue that the feed encourages a low-effort "slop" aesthetic, while supporters describe it as a useful prompt-discovery surface for new users.

See also

• Luma AI
• Sora 2
• Veo 3
• Runway Gen-4
• Kling
• Hailuo AI
• Black Forest Labs
• Flux 2
• Text-to-video
• Diffusion model
• NeRF
• Generative AI
• Video generation

References

1. ^1 ^2 ^3 ^4 ^5Luma AI. "Direct any frame. Finish every cut." (Ray product page, now describing Ray3.2; previously titled "AI Video Generation with Ray3 & Dream Machine"). lumalabs.ai, accessed October 13, 2026. lumalabs.ai/ray
2. ^1 ^2 ^3 ^4 ^5Luma AI. "Luma AI launches Ray3." lumalabs.ai/press, September 18, 2025. lumalabs.ai/...ray3
3. ^1 ^2 ^3Luma AI. "Ray2 Release: Next-Generation AI Video Model." lumalabs.ai/changelog, January 15, 2025. lumalabs.ai/...introducing-ray2
4. ^1 ^2 ^3Luma AI. "Ray3 Modify." lumalabs.ai/news, December 18, 2025. lumalabs.ai/...ray3-modify
5. ^1 ^2Luma AI. "Luma AI Announces Ray3 Modify, a New Model for Hybrid-AI Workflows for Acting & Performances, Now Available in Dream Machine." lumalabs.ai/press, December 18, 2025. lumalabs.ai/...luma-ai-announces-ray3-modify
6. ^1 ^2 ^3Luma AI. "Ray3 Evaluation Report: State-of-the-Art Performance for Pro Video Generation." lumalabs.ai, October 14, 2025. lumalabs.ai/...ray3-eval
7. ^Luma AI. "Luma AI Raises $900 Million Series C Led by HUMAIN." lumalabs.ai/press, November 19, 2025. lumalabs.ai/...att-ai-supercluster-in-saudi-arabia
8. ^1 ^2 ^3 ^4Luma AI. "Dream Machine Plans: Pricing and Credits." lumalabs.ai/learning-hub (archived February 1, 2026; the live URL redirects to lumalabs.ai/pricing as of October 13, 2026). web.archive.org/...ine-support-pricing-information
9. ^1 ^2Luma AI. "Dream Machine Credit System: Pricing, Usage & Top-Ups." lumalabs.ai/learning-hub. lumalabs.ai/...dream-machine-credit-system
10. ^1 ^2Luma AI. "Ray3 Modify User Guide: Dream Machine Video-to-Video & Character Reference Controls." lumalabs.ai/learning-hub. lumalabs.ai/...ray3-modify-user-guide
11. ^1 ^2 ^3Luma AI. "API documentation" (Dream Machine API). docs.lumalabs.ai, accessed October 13, 2026. docs.lumalabs.ai/...api
12. ^1 ^2 ^3 ^4 ^5 ^6Wikipedia. "Dream Machine (text-to-video model)." en.wikipedia.org. en.wikipedia.org/..._Machine_(text-to-video_model)
13. ^1 ^2 ^3 ^4 ^5Franzen, Carl. "Luma AI debuts 'Dream Machine' for realistic video generation, heating up AI media race." VentureBeat, June 12, 2024. venturebeat.com/...ration-heating-up-ai-media-race
14. ^1 ^2Franzen, Carl. "Luma AI releases Ray2 generative video model with 'fast, natural' motion and better physics." VentureBeat, January 15, 2025. venturebeat.com/...tural-motion-and-better-physics
15. ^1 ^2 ^3Amazon Web Services. "Luma AI's Ray2 video model is now available in Amazon Bedrock." aws.amazon.com, January 23, 2025. aws.amazon.com/...-now-available-in-amazon-bedrock
16. ^1 ^2Adobe. "Unlock New Creative Possibilities with Luma AI's Ray3 Video Model, Now in Adobe Firefly." blog.adobe.com, September 18, 2025. blog.adobe.com/...y3-video-model-now-adobe-firefly
17. ^1 ^2 ^3Wiggers, Kyle. "Luma releases a new AI model that lets users generate a video from a start and end frame." TechCrunch, December 18, 2025. techcrunch.com/...video-from-a-start-and-end-frame
18. ^1 ^2 ^3BusinessWire. "Luma AI Launches Ray3: The World's First Reasoning Video Model and the First to Generate High-fidelity 16-Bit HDR." businesswire.com, September 18, 2025. businesswire.com/...erate-High-fidelity-16-Bit-HDR
19. ^1 ^2 ^3CineD. "Luma AI Ray3: Reasoning Video Model With 10-, 12-, and 16-Bit HDR, in Adobe Firefly." cined.com, September 18, 2025. cined.com/...10-12-and-16-bit-hdr-in-adobe-firefly
20. ^1 ^2CineD. "Luma AI's Dream Machine: New AI Video Generator Launched and Available to the Public." cined.com, June 2024. cined.com/...-launched-and-available-to-the-public
21. ^1 ^2 ^3Tom's Guide. "First look: Luma's new Dream Machine could be the AI video creator we've always wanted." tomsguide.com, June 2024. tomsguide.com/...-video-creator-weve-always-wanted
22. ^1 ^2Hollywood Reporter. "Luma AI and Adobe Partner to Distribute New Generative Video Model." hollywoodreporter.com, September 18, 2025. hollywoodreporter.com/...e-ray3-firefly-1236374533
23. ^PetaPixel. "Adobe Adds Luma AI's Ray3 AI Video Generator to Firefly." petapixel.com, September 23, 2025. petapixel.com/...ay3-ai-video-generator-to-firefly
24. ^CNBC. "Luma AI raises $900 million in funding round led by Saudi AI firm Humain." cnbc.com, November 19, 2025. cnbc.com/...in-funding-led-by-saudi-ai-firm-humain
25. ^1 ^2Wilson, Mark. "Luma raises $43M to build AI that crafts 3D models." TechCrunch, January 9, 2024. techcrunch.com/...o-build-ai-that-crafts-3d-models
26. ^SiliconANGLE. "Luma AI launches Ray3, a next-gen cinematic video generation model with built-in reasoning." siliconangle.com, September 18, 2025. siliconangle.com/...neration-model-built-reasoning
27. ^1 ^2Digital Camera World. "Luma AI Ray3 Modify: This new AI works with real cameras and actors to reimagine scenes, instead of starting from text." digitalcameraworld.com, December 2025. digitalcameraworld.com/...ad-of-starting-from-text
28. ^PYMNTS. "Luma AI Debuts 'Dream Machine' for Rapid Video Creation." pymnts.com, June 13, 2024. pymnts.com/...eam-machine-for-rapid-video-creation
29. ^Cointelegraph. "How Luma AI turns crypto memes into viral videos." cointelegraph.com. cointelegraph.com/...aces-luma-ai-video-meme-trend
30. ^Advanced Television. "Luma AI rolls out Ray3 Modify." advanced-television.com, December 19, 2025. advanced-television.com/...i-rolls-out-ray3-modify
31. ^The Letter Two. "Luma AI Launches Photon Model and Dream Machine Plans." thelettertwo.com, November 25, 2024. thelettertwo.com/...eam-machine-subscription-plans
32. ^SiliconANGLE. "Luma AI updates Dream Machine with new Photon image generation model and refreshed UI." siliconangle.com, November 25, 2024. siliconangle.com/...efreshed-ui-subscription-tiers
33. ^1 ^2Luma AI. "People Can Show the World What They See With Launch of New Luma AI Dream Machine Service." Business Wire, November 25, 2024. businesswire.com/...-Luma-AI-Dream-Machine-Service
34. ^1 ^2 ^3Luma AI. "Ray3.14." lumalabs.ai, January 26, 2026. lumalabs.ai/...ray3_14
35. ^1 ^2 ^3 ^4 ^5 ^6 ^7Luma AI. "Luma Introduces Ray3.2 Model & API: Complete Creative Control for Video Generation." lumalabs.ai/news, June 9, 2026. lumalabs.ai/...introducing-ray-3-2
36. ^1 ^2 ^3 ^4Luma AI. "Luma AI: LLM Info" (official company information page, last updated July 13, 2026). lumalabs.ai. lumalabs.ai/llm-info
37. ^1 ^2 ^3Luma AI. "Creative agents for creative professionals" (Luma App page; lumalabs.ai/dream-machine redirects here). lumalabs.ai, accessed October 13, 2026. lumalabs.ai/app
38. ^Bellan, Rebecca. "Luma launches creative AI agents powered by its new 'Unified Intelligence' models." TechCrunch, March 5, 2026. techcrunch.com/...-new-unified-intelligence-models
39. ^1 ^2 ^3 ^4Luma AI. "Luma API." lumalabs.ai, accessed October 13, 2026. lumalabs.ai/api
40. ^Apple App Store. "Luma Dream Machine" (Luma AI, Inc.). apps.apple.com, accessed October 13, 2026. apps.apple.com/...id6478852867
41. ^1 ^2 ^3 ^4Luma AI. "Plans & Pricing." lumalabs.ai, accessed October 13, 2026. lumalabs.ai/pricing