Gemini Advanced
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Last reviewed
Jun 3, 2026
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15 citations
Review status
Source-backed
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v1 · 1,686 words
Add missing citations, update stale details, or suggest a clearer explanation.
Gemini Advanced is the name Google used from February 2024 to May 2025 for the premium, paid tier of its Gemini consumer assistant. It was sold as part of a subscription called Google One AI Premium, priced at $19.99 per month in the United States, and it unlocked Google's most capable models along with higher usage limits and a set of features held back from the free tier. The product launched on February 8, 2024, the same day Google retired the Bard name and rebranded its assistant as Gemini.[1][2][3] At Google I/O on May 20, 2025, Google folded Gemini Advanced into a renamed plan, Google AI Pro, and introduced a higher tier called Google AI Ultra, retiring the Gemini Advanced brand.[4][5]
Google introduced Bard, its conversational AI experiment, in early 2023 as a free response to OpenAI's ChatGPT. By the start of 2024 Google was preparing to ship Gemini Ultra 1.0, the largest and, at the time, most capable model in the first Gemini generation, and it needed a way to put that model in front of consumers. The answer was a paid tier. Rather than charge for the assistant directly, Google bundled premium model access into its existing Google One storage subscription, creating a new plan called Google One AI Premium.[1][2]
On February 8, 2024, Google announced Gemini Advanced and the Google One AI Premium plan. The plan cost $19.99 per month and bundled 2 terabytes of Google One storage with access to Gemini Advanced.[1][3] Google offered a two-month free trial at launch.[2][3] The premium experience went live in English across more than 150 countries and territories, with Japanese and Korean support cited as coming next.[1][3]
The same announcement carried out a wider rebrand. Google dropped the Bard name everywhere and renamed the assistant Gemini across web and mobile, and it shipped dedicated Gemini apps. Google's Sissie Hsiao described Gemini Ultra 1.0 as "a model that sets the state of the art across a wide range of benchmarks across text, image, audio and video," and the company claimed that "Gemini Advanced with Ultra 1.0 is now the most preferred chatbot compared to leading alternatives."[2][3] The free tier of the assistant continued to run on a smaller model, then Gemini Pro 1.0.[2]
Pricing held steady at $19.99 per month in the US for the life of the brand. Google later extended free access to specific groups; in 2025 it began offering the plan at no cost to eligible university students for a limited promotional period.[6]
The defining benefit of Gemini Advanced was access to Google's newest and most powerful consumer models before, or instead of, the free tier. The model behind the subscription changed repeatedly as Google shipped new generations.
| Period | Model available to Gemini Advanced | Notes |
|---|---|---|
| February 2024 | Gemini Ultra 1.0 | Launch model; the most capable in the first Gemini generation [2][3] |
| May 2024 | Gemini 1.5 Pro | Brought a 1 million token context window to subscribers [7] |
| December 2024 | Gemini 2.0 generation (experimental) | 2.0 era began; Deep Research initially ran on 1.5 Pro [8][9] |
| February 2025 | Gemini 2.0 Pro Experimental | Offered to Advanced users in the model picker on desktop and mobile [10] |
| April 2025 | Gemini 2.5 Pro (experimental) | Powered Deep Research for Advanced subscribers [11] |
In May 2024 Google updated Gemini Advanced to Gemini 1.5 Pro, which introduced a 1 million token context window to the consumer product. Google said the long context let the assistant make sense of large inputs, for example up to roughly 1,500 pages of documents or summaries of about 100 emails.[7] When the 2.0 generation arrived in December 2024, Advanced subscribers gained access to experimental 2.0 models, and in February 2025 Google added Gemini 2.0 Pro Experimental to the model picker for Advanced users while making a 2.0 Flash model available even to free users.[8][10] By April 2025 the most capable option for subscribers was Gemini 2.5 Pro.[11]
Beyond raw model access, the subscription gathered a growing list of capabilities, many of which debuted for paying users before reaching anyone else.
At Google I/O on May 20, 2025, Google restructured its consumer AI subscriptions and retired the Gemini Advanced brand. The former Google One AI Premium plan, which had carried Gemini Advanced, was renamed Google AI Pro. It kept the $19.99 per month US price and its 2 terabytes of storage, and it continued to include access to Gemini 2.5 Pro, Deep Research, and related features.[4][5] As one report summarized the change, "the Gemini Advanced branding is gone."[5]
Alongside the rename, Google introduced a much higher tier called Google AI Ultra at $249.99 per month in the US, with a promotional rate of $124.99 per month for the first three months at launch. Google AI Ultra layered on the highest usage limits across Google's AI tools, 30 terabytes of storage, a YouTube Premium subscription, and early access to experimental capabilities such as Gemini 2.5 Pro Deep Think mode, the Veo 3 video model, an experimental Agent Mode, and the Project Mariner research prototype.[4][5]
The table below summarizes how the consumer plans were positioned before and after the change.
| Plan name | Period | US price | Notable inclusions |
|---|---|---|---|
| Google One AI Premium (Gemini Advanced) | Feb 2024 to May 2025 | $19.99/mo | 2 TB storage, top Gemini model, Gems, Deep Research, Gemini Live [1][3] |
| Google AI Pro | From May 2025 | $19.99/mo | Rebrand of the above; 2 TB storage, Gemini 2.5 Pro, Deep Research [4][5] |
| Google AI Ultra | From May 2025 | $249.99/mo | Highest limits, 30 TB storage, YouTube Premium, Deep Think, Veo 3 [4][5] |
The restructuring continued after 2025. Coverage from late 2025 and into 2026 noted that the Pro and Ultra tiers diverged further in their daily limits, model access, and bundled products, and that Google later revised Ultra's pricing.[15] The Gemini Advanced name, however, did not return; the premium consumer experience has since been carried by Google AI Pro and Google AI Ultra.
Gemini Advanced launched into direct competition with ChatGPT Plus, which carried the same $20 monthly price, and press coverage framed it as Google's serious entry into the paid AI assistant market. Reporting noted that Google chose to bundle the assistant with cloud storage rather than sell it standalone, a packaging decision that distinguished it from rivals.[1][3] Over its roughly fifteen months under the Gemini Advanced name, the product's value proposition shifted from a single flagship model to a bundle of fast-moving features, with Deep Research and Gems among the most discussed additions because they pointed toward more agentic, task-completing assistants rather than a chatbot alone.[8][13] The 2025 rename to Google AI Pro, alongside the debut of the far pricier Google AI Ultra, was widely read as Google signaling that consumer AI had become a tiered, premium business rather than a free add-on to search.[4][5]