Murf AI

Murf AI is an artificial intelligence company that develops a text-to-speech platform for generating realistic synthetic voiceovers. Headquartered in San Francisco, California, the company offers products spanning text-to-speech conversion, voice cloning, AI dubbing, and AI translation. Founded in October 2020 by Ankur Edkie, Sneha Roy, and Divyanshu Pandey, Murf AI enables businesses, content creators, and educators to produce professional-quality voiceovers without recording studios or voice actors.^[1] The platform serves over 6 million users across 195 countries and is trusted by more than 300 Forbes 2000 enterprises, including Pfizer, Cisco, Honeywell, VMware, Splunk, and Glencore.^[1]

History

Founding (2020)

Murf AI was founded in October 2020 by three IIT Kharagpur batchmates: Ankur Edkie (CEO), Sneha Roy (COO), and Divyanshu Pandey (Chief Business Officer). The company started with just ten AI voices, three founders, and three initial clients.^[1] The founding team set out to build a voice infrastructure that would allow anyone to create professional voiceovers from text, removing the barriers of cost, time, and technical skill that traditional voice production demanded.

Seed Funding (2021)

In July 2021, Murf AI raised $1.5 million in a seed round. Investors in this round included Elevation Capital and angel investor Vidit Aatrey (co-founder of Meesho).^[3] This early funding allowed the company to expand its voice library, improve its neural network-based synthesis models, and begin building out its product suite beyond basic text-to-speech.

Series A and Expansion (2022)

In September 2022, Murf AI secured $10 million in a Series A funding round led by Z47 (formerly Matrix Partners India), with participation from Elevation Capital and several angel investors.^[2][6] The round brought the company's total funding to $11.5 million.^[3] With this capital, Murf expanded its AI voice library, added new languages and accents, and invested in enterprise-grade features such as team collaboration tools, security certifications, and API access.

Growth and Product Development (2023-2025)

Between 2023 and 2025, Murf AI broadened its product lineup to include AI dubbing (Murf Dub), voice cloning, and a developer API. The platform's voice library grew from the original ten voices to over 200 voices spanning 40 or more languages and accents.^[9] The company expanded its presence among enterprise customers, with adoption by more than 300 Forbes 2000 companies by 2025.^[1]

In September 2025, Murf added support for 13 new languages, including Malay, Filipino, Czech, Finnish, Thai, Vietnamese, and Swedish, reflecting the company's push toward global coverage.^[9]

Falcon API Launch (November 2025)

In November 2025, Murf AI launched Falcon, a purpose-built text-to-speech model designed for real-time voice agent applications.^[7] Falcon delivered 55 millisecond model latency and sub-130 millisecond time-to-first-audio, positioning it as one of the fastest production TTS APIs on the market.^[7] The model was priced at $0.01 per minute, significantly undercutting competitors such as ElevenLabs ($0.05 per minute) and Cartesia ($0.037 per minute).^[7] Falcon supported 150 or more voices across 35 or more languages and could handle up to 10,000 concurrent calls without latency degradation.^[15]

Canva Integration (February 2026)

In February 2026, Murf AI integrated with Canva, giving Canva's 135 million active users the ability to add AI-generated voiceovers directly to their designs and videos.^[13] The integration also extended to Google Slides, Microsoft PowerPoint, and web builders such as Squarespace, Wix, and WordPress.^[14]

Funding

Murf AI has raised a total of $11.5 million across two disclosed funding rounds.^[3]

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As of April 2025, reports indicated that Murf AI received an M&A offer, though specific details about the offer were not publicly disclosed.

Technology

Speech Gen 2

Murf's flagship text-to-speech model is Speech Gen 2, a proprietary generative neural architecture designed to produce voices that closely resemble human speech. The model was trained on over 70,000 hours of ethically sourced speech data drawn from diverse demographics and a wide emotional spectrum.^[8] Key technical specifications include:

• Sampling rate: 44.1 kHz (native), capturing the full human audible range
• Pronunciation accuracy: Over 98.8% word-level accuracy for the English voice catalog, verified through linguist testing of more than 10,000 sentences; an independent blind test across five languages measured 99.37% pronunciation accuracy overall^[8]
• Linguistic modeling: A deep learning linguistic layer captures accent-specific phonological patterns across multiple languages. The model separately handles language-specific features such as prosody, phonemes, and accents while preserving consistent voice identity
• Voice synthesis: Advanced neural networks synthesize phonetic data into speech waveforms that include pitch, tone, and modulation for dynamic output

Speech Gen 2 evaluates millions of possible pronunciations for a given input and narrows them to the most natural options. The model also supports MultiNative technology, which enables a single voice to speak multiple languages with pronunciation patterns authentic to each language.^[8]

Falcon

Falcon is Murf's lowest-latency TTS model, built for real-time conversational AI applications such as voice agents, IVR systems, and customer support bots. Its compute-efficient proprietary neural architecture delivers high context awareness and voice quality in a smaller, faster model.^[15]

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Global benchmarks across 30 edge locations showed Falcon achieving approximately 130 ms median time-to-first-audio with the lowest latency variance among tested models.^[15]

MultiNative Voices

Murf's MultiNative technology allows certain AI voices to speak multiple languages while sounding authentically native in each one. As of 2026, 15 or more Murf voices offer full MultiNative capabilities, supporting languages including English, Spanish, and French.^[8] The system preserves natural pronunciation patterns specific to each language rather than applying a single accent across all languages.

Products and Features

Text-to-Speech (Murf Studio)

Murf Studio is the company's primary product, a browser-based platform where users type or paste text and convert it into spoken audio. The studio provides access to over 200 AI voices across 40 or more languages and accents.^[9] Users can customize output through several controls:

• Voice styles: Over 20 narration styles, including Promotional, Documentary, Newscast, Conversational, and others
• Pitch and speed adjustment: Fine-grained control over voice pitch and speaking rate
• Word-level emphasis: Users can emphasize specific words within a sentence
• Say It My Way: A feature that lets users direct intonation and pacing for specific phrases
• Variability: Sentence-level variations that produce slightly different readings of the same text
• Pronunciation library: A shared library where teams can define custom pronunciations for domain-specific terms, acronyms, and proper nouns

The studio also includes a built-in media editor where users can add background music from a library of over 8,000 licensed soundtracks, sync voiceovers to video timelines, and export finished projects.

Voice Cloning

Murf offers AI voice cloning that can replicate a speaker's voice from approximately two minutes of clean audio. The cloned voice can then generate speech synthesis in 20 or more languages while preserving the original speaker's vocal identity.^[10] Murf provides two cloning tiers:

• Rapid Cloning: Generates a voice clone quickly from a short audio sample
• Professional Cloning: Produces a higher-fidelity clone suitable for production use

Cloned voices support emotional expression, including happiness, anger, sadness, and surprise. Voice cloning is available on enterprise plans, with pricing available on request.^[10]

AI Dubbing (Murf Dub)

Murf Dub allows users to localize video content into multiple languages while preserving the original speaker's voice, tone, and meaning. The system supports dubbing in more than 25 languages and accents. Users upload a video, select target languages, and Murf generates dubbed audio tracks that match the timing and emotional delivery of the original.

AI Translation

Connected to the dubbing feature, Murf's AI translation capabilities allow users to translate and re-voice content across languages. The system handles both the translation of text and the generation of new audio in the target language.

Voice Changer

Murf's voice changer allows users to upload their own audio recordings and convert them into a different AI voice. This feature is useful for content creators who want to change the voice in existing recordings without re-recording from scratch.

API

Murf provides a RESTful API that developers can integrate into their own applications. The API supports text-to-speech conversion, voice selection, and audio generation. Integration is available through Python SDK, Java examples, and cURL.^[16] API pricing starts at $1 per 10,000 characters, and the Falcon model is available at $0.01 per minute for real-time applications.^[15]

Supported Languages and Accents

Murf AI supports over 40 languages with more than 200 voices and 20 or more narration styles. Five languages offer multiple regional accents.^[9]

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The full language list includes: English, French, German, Italian, Spanish, Russian, Portuguese, Arabic, Hindi, Tamil, Chinese, Japanese, Korean, Dutch, Danish, Finnish, Norwegian, Romanian, Turkish, Polish, Bengali, Indonesian, Scottish English, Bangla, Slovak, Croatian, Greek, Bulgarian, Czech, Swedish, Thai, Malay, Vietnamese, Tagalog, Punjabi, Telugu, Kannada, Gujarati, Malayalam, and Marathi.^[9]

Voices are available across multiple age groups, including Kid, Young Adult, and Middle-Aged categories.

Pricing

Murf AI offers a tiered pricing structure with a free plan and several paid options. Pricing is based on annual billing; monthly billing is available at higher rates.^[19]

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The AI Dubbing service (Murf Dub) is priced at $1 per credit on a pay-as-you-go basis. The API is available starting at $1 per 10,000 characters for standard use, with the Falcon model priced at $0.01 per minute.^[16]

Use Cases

E-Learning and Corporate Training

E-learning is one of Murf's primary use cases. Learning and development (L&D) teams at large organizations use the platform to create training voiceovers for onboarding, compliance training, and skills development programs. The ability to generate voiceovers in 20 or more languages allows companies with global workforces to produce consistent, multilingual training content without hiring narrators for each language. Murf reports that its AI voiceovers can reduce content production costs by up to 70% compared to traditional voice recording.^[1]

Marketing and Advertising

Marketing teams use Murf to produce voiceovers for advertisements, product videos, social media content, and brand campaigns. The platform's variety of accents and vocal styles enables marketers to match their brand voice across different regional markets. The speed of AI voice generation allows teams to launch campaigns faster than with traditional voiceover production.

Podcasts and Audio Content

Podcast creators and authors use Murf to convert written content into audio narratives. The platform's natural-sounding voices and adjustable pacing make it suitable for news podcasts, audio blogs, and audiobook production where quick turnaround is needed.

Customer Service and Voice Agents

With the launch of Falcon, Murf has expanded into real-time conversational AI. Businesses use the Falcon API to power AI receptionists, customer support voice agents, sales bots, and IVR systems. The low latency (55 ms model latency) ensures that conversations feel natural and responsive.

Presentations and Slideshows

Through integrations with Google Slides, Microsoft PowerPoint, and Canva, users can embed AI voiceovers directly into presentations. This is popular for corporate communications, investor updates, and educational slideshows.

Accessibility

Murf's text-to-speech capabilities support accessibility initiatives by converting written content into audio for visually impaired users or those who prefer audio consumption.

Enterprise Features

Murf AI has built enterprise-grade features to serve large organizations with strict security and compliance requirements.

Security and Compliance

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The platform runs on AWS-hosted secure cloud infrastructure with TLS encryption for service-to-service communication, automatic encryption at the physical layer, and mandatory two-factor authentication.^[11]

Collaboration and Administration

Enterprise plans include team collaboration features with admin-controlled user management, project-level access controls, and shared pronunciation libraries.^[11] Multiple team members can edit projects concurrently with automatic updates.

Dedicated Support

Enterprise customers receive on-demand support from onboarding through advanced integrations, with responsive troubleshooting and a dedicated account manager.

Competitors

Murf AI operates in the competitive AI voice generation market alongside several other platforms.

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ElevenLabs is widely considered the market leader in voice quality as of 2026, with voices rated most realistic in independent blind listening tests.^[17] Murf differentiates through its enterprise focus, built-in media editor, Falcon's real-time performance and pricing, and compliance certifications.

In December 2025, Play.ht (a former competitor) was acquired by Meta and subsequently shut down. Murf responded by offering displaced Play.ht users a free six-month subscription with dedicated migration support.^[17]

Leadership

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All three co-founders graduated from the Indian Institute of Technology Kharagpur and have backgrounds in technology and business.^[1]

Notable Customers

Murf AI reports that over 300 Forbes 2000 enterprises use its platform.^[1] Publicly named customers include:

• Pfizer
• Cisco
• Honeywell
• VMware
• Splunk
• Glencore

The company serves users across industries including healthcare, technology, financial services, manufacturing, and education.

See Also

• Superwhisper
• Text-to-Speech
• AI Voice Generator
• Speech Synthesis
• ElevenLabs
• Deep Learning
• Synthesia
• Natural Language Processing

References

1. "About Murf AI." Murf AI. https://murf.ai/about ↩
2. "Murf has raised $10Mn Series A Funding." Murf AI Blog. https://murf.ai/blog/series-a-announcement ↩
3. "MURF.AI - Crunchbase Company Profile & Funding." Crunchbase. https://www.crunchbase.com/organization/murf-ai ↩
4. "Murf.ai Company Profile Funding & Investors." YourStory. https://yourstory.com/companies/murfai
5. "Murf.ai." Elevation Capital Portfolio. https://www.elevationcapital.com/portfolio/murf-ai
6. "Synthetic speech startup Murf AI raises $10Mn Series A to help your words find a voice." News Direct, September 2022. https://newsdirect.com/news/synthetic-speech-startup-murf-ai-raises-10mn-series-a-to-help-your-words-find-a-voice-547338575 ↩
7. "Murf AI Launches Falcon, the Text-to-Speech API That Outperforms ElevenLabs with 55ms Model Latency Across 35+ Languages." BusinessWire, November 2025. https://www.businesswire.com/news/home/20251111304697/en/Murf-AI-Launches-Falcon-the-Text-to-Speech-API-That-Outperforms-ElevenLabs-with-55ms-Model-Latency-Across-35-Languages ↩
8. "Murf Speech Gen 2: Next-Gen Text to Speech with Realistic Voices." Murf AI. https://murf.ai/text-to-speech-gen-2 ↩
9. "Languages and Accents." Murf AI Help Center. https://help.murf.ai/languages-and-accents ↩
10. "Voice Cloning: Clone your Voice Professionally." Murf AI. https://murf.ai/voice-cloning ↩
11. "Murf AI for Enterprise." Murf AI. https://murf.ai/enterprise ↩
12. "Murf AI is now SOC 2 (Type 2) Certified!" Murf AI Blog. https://murf.ai/blog/murf-acheives-soc-2-type-2-accreditation ↩
13. "Murf AI Integrates with Canva: Streamline Your Video Creation Workflow." Murf AI Blog. https://murf.ai/blog/murf-app-now-on-canva ↩
14. "Launching Murf Voice Over Google Slides." Murf AI Blog. https://murf.ai/blog/launching-murf-voice-over-google-slides ↩
15. "The fastest, most efficient TTS API for real-time voice agents." Murf AI Falcon. https://murf.ai/falcon ↩
16. "Our Flagship Model." Murf API Documentation. https://murf.ai/api/docs/introduction/models ↩
17. "ElevenLabs vs Murf vs PlayHT: The Ultimate Comparison 2026." Jan Koch. https://jankoch.co/en/blog/elevenlabs-murf-playht-comparison-2026 ↩
18. "Murf AI Review 2026: Features, Pricing & Honest Rating." Max Productive. https://max-productive.ai/ai-tools/murf-ai/
19. "Murf.ai Pricing Review 2025: Plans & Costs Reviewed." Tekpon. https://tekpon.com/software/murf-ai/pricing/ ↩
20. "Murf - 2026 Company Profile, Team, Funding & Competitors." Tracxn. https://tracxn.com/d/companies/murf/