Murf AI
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Murf AI is an artificial intelligence company that develops a text-to-speech platform for generating realistic synthetic voiceovers. Headquartered in San Francisco, California, the company offers products spanning text-to-speech conversion, voice cloning, AI dubbing, and AI translation. Founded in October 2020 by Ankur Edkie, Sneha Roy, and Divyanshu Pandey, Murf AI enables businesses, content creators, and educators to produce professional-quality voiceovers without recording studios or voice actors. The platform serves over 6 million users across 195 countries and is trusted by more than 300 Forbes 2000 enterprises, including Pfizer, Cisco, Honeywell, VMware, Splunk, and Glencore.
Murf AI was founded in October 2020 by three IIT Kharagpur batchmates: Ankur Edkie (CEO), Sneha Roy (COO), and Divyanshu Pandey (Chief Business Officer). The company started with just ten AI voices, three founders, and three initial clients. The founding team set out to build a voice infrastructure that would allow anyone to create professional voiceovers from text, removing the barriers of cost, time, and technical skill that traditional voice production demanded.
In July 2021, Murf AI raised $1.5 million in a seed round. Investors in this round included Elevation Capital and angel investor Vidit Aatrey (co-founder of Meesho). This early funding allowed the company to expand its voice library, improve its neural network-based synthesis models, and begin building out its product suite beyond basic text-to-speech.
In September 2022, Murf AI secured $10 million in a Series A funding round led by Z47 (formerly Matrix Partners India), with participation from Elevation Capital and several angel investors. The round brought the company's total funding to $11.5 million. With this capital, Murf expanded its AI voice library, added new languages and accents, and invested in enterprise-grade features such as team collaboration tools, security certifications, and API access.
Between 2023 and 2025, Murf AI broadened its product lineup to include AI dubbing (Murf Dub), voice cloning, and a developer API. The platform's voice library grew from the original ten voices to over 200 voices spanning 40 or more languages and accents. The company expanded its presence among enterprise customers, with adoption by more than 300 Forbes 2000 companies by 2025.
In September 2025, Murf added support for 13 new languages, including Malay, Filipino, Czech, Finnish, Thai, Vietnamese, and Swedish, reflecting the company's push toward global coverage.
In November 2025, Murf AI launched Falcon, a purpose-built text-to-speech model designed for real-time voice agent applications. Falcon delivered 55 millisecond model latency and sub-130 millisecond time-to-first-audio, positioning it as one of the fastest production TTS APIs on the market. The model was priced at $0.01 per minute, significantly undercutting competitors such as ElevenLabs ($0.05 per minute) and Cartesia ($0.037 per minute). Falcon supported 150 or more voices across 35 or more languages and could handle up to 10,000 concurrent calls without latency degradation.
In February 2026, Murf AI integrated with Canva, giving Canva's 135 million active users the ability to add AI-generated voiceovers directly to their designs and videos. The integration also extended to Google Slides, Microsoft PowerPoint, and web builders such as Squarespace, Wix, and WordPress.
Murf AI has raised a total of $11.5 million across two disclosed funding rounds.
| Round | Date | Amount | Lead Investor | Key Participants |
|---|---|---|---|---|
| Seed | July 2021 | $1.5M | Elevation Capital | Vidit Aatrey (angel) |
| Series A | September 2022 | $10M | Z47 (formerly Matrix Partners India) | Elevation Capital, Ajay Arora, angel investors |
| Total | $11.5M |
As of April 2025, reports indicated that Murf AI received an M&A offer, though specific details about the offer were not publicly disclosed.
Murf's flagship text-to-speech model is Speech Gen 2, a proprietary generative neural architecture designed to produce voices that closely resemble human speech. The model was trained on over 70,000 hours of ethically sourced speech data drawn from diverse demographics and a wide emotional spectrum. Key technical specifications include:
Speech Gen 2 evaluates millions of possible pronunciations for a given input and narrows them to the most natural options. The model also supports MultiNative technology, which enables a single voice to speak multiple languages with pronunciation patterns authentic to each language.
Falcon is Murf's lowest-latency TTS model, built for real-time conversational AI applications such as voice agents, IVR systems, and customer support bots. Its compute-efficient proprietary neural architecture delivers high context awareness and voice quality in a smaller, faster model.
| Specification | Falcon |
|---|---|
| Model latency | 55 ms |
| Time-to-first-audio | ~130 ms |
| Concurrent call capacity | Up to 10,000 |
| Supported languages | 35+ |
| Voices | 150+ |
| Pronunciation accuracy | 99.38% |
| Voice Quality Metric (VQM) score | 0.77 (industry-leading) |
| Latency coefficient of variance | 0.11 (lowest among competitors) |
| Pricing | $0.01/minute |
| Data residency regions | 10+ (US, EU, India, UAE, Japan, Australia, and others) |
| On-premise deployment | Supported for enterprise |
Global benchmarks across 30 edge locations showed Falcon achieving approximately 130 ms median time-to-first-audio with the lowest latency variance among tested models.
Murf's MultiNative technology allows certain AI voices to speak multiple languages while sounding authentically native in each one. As of 2026, 15 or more Murf voices offer full MultiNative capabilities, supporting languages including English, Spanish, and French. The system preserves natural pronunciation patterns specific to each language rather than applying a single accent across all languages.
Murf Studio is the company's primary product, a browser-based platform where users type or paste text and convert it into spoken audio. The studio provides access to over 200 AI voices across 40 or more languages and accents. Users can customize output through several controls:
The studio also includes a built-in media editor where users can add background music from a library of over 8,000 licensed soundtracks, sync voiceovers to video timelines, and export finished projects.
Murf offers AI voice cloning that can replicate a speaker's voice from approximately two minutes of clean audio. The cloned voice can then generate speech synthesis in 20 or more languages while preserving the original speaker's vocal identity. Murf provides two cloning tiers:
Cloned voices support emotional expression, including happiness, anger, sadness, and surprise. Voice cloning is available on enterprise plans, with pricing available on request.
Murf Dub allows users to localize video content into multiple languages while preserving the original speaker's voice, tone, and meaning. The system supports dubbing in more than 25 languages and accents. Users upload a video, select target languages, and Murf generates dubbed audio tracks that match the timing and emotional delivery of the original.
Connected to the dubbing feature, Murf's AI translation capabilities allow users to translate and re-voice content across languages. The system handles both the translation of text and the generation of new audio in the target language.
Murf's voice changer allows users to upload their own audio recordings and convert them into a different AI voice. This feature is useful for content creators who want to change the voice in existing recordings without re-recording from scratch.
Murf provides a RESTful API that developers can integrate into their own applications. The API supports text-to-speech conversion, voice selection, and audio generation. Integration is available through Python SDK, Java examples, and cURL. API pricing starts at $1 per 10,000 characters, and the Falcon model is available at $0.01 per minute for real-time applications.
Murf AI supports over 40 languages with more than 200 voices and 20 or more narration styles. Five languages offer multiple regional accents.
| Language | Accents Available |
|---|---|
| English | American, British, Australian, Indian, Scottish |
| French | France, Canada |
| Spanish | Spain, Mexico |
| Portuguese | Brazil, Portugal |
| Chinese | China, Hong Kong |
The full language list includes: English, French, German, Italian, Spanish, Russian, Portuguese, Arabic, Hindi, Tamil, Chinese, Japanese, Korean, Dutch, Danish, Finnish, Norwegian, Romanian, Turkish, Polish, Bengali, Indonesian, Scottish English, Bangla, Slovak, Croatian, Greek, Bulgarian, Czech, Swedish, Thai, Malay, Vietnamese, Tagalog, Punjabi, Telugu, Kannada, Gujarati, Malayalam, and Marathi.
Voices are available across multiple age groups, including Kid, Young Adult, and Middle-Aged categories.
Murf AI offers a tiered pricing structure with a free plan and several paid options. Pricing is based on annual billing; monthly billing is available at higher rates.
| Plan | Monthly Price (Annual Billing) | Monthly Price (Monthly Billing) | Key Features |
|---|---|---|---|
| Free | $0 | $0 | 32 AI voices, 10 minutes of generation, 10 minutes of transcription, up to 3 users, no downloads, non-commercial use only |
| Creator Lite | $19/month | $29/month | 60 basic voices, 10 languages, 24 hours of generation per user per year, 8,000+ licensed soundtracks, unlimited downloads |
| Creator Plus | $33/month | $49/month | All Creator Lite features plus additional voices, languages, and generation time |
| Business Lite | $66/month | $99/month | 120+ AI voices, 20+ languages, 500 projects, 96 hours of generation per year, PowerPoint integration, audio-to-text conversion |
| Business Plus | $133/month | $199/month | Extended Business features with higher limits |
| Enterprise | Custom pricing | Custom pricing | Unlimited voice generation, transcription, and storage; dedicated account manager; advanced collaboration tools; security assessment; voice cloning; 5+ users |
The AI Dubbing service (Murf Dub) is priced at $1 per credit on a pay-as-you-go basis. The API is available starting at $1 per 10,000 characters for standard use, with the Falcon model priced at $0.01 per minute.
E-learning is one of Murf's primary use cases. Learning and development (L&D) teams at large organizations use the platform to create training voiceovers for onboarding, compliance training, and skills development programs. The ability to generate voiceovers in 20 or more languages allows companies with global workforces to produce consistent, multilingual training content without hiring narrators for each language. Murf reports that its AI voiceovers can reduce content production costs by up to 70% compared to traditional voice recording.
Marketing teams use Murf to produce voiceovers for advertisements, product videos, social media content, and brand campaigns. The platform's variety of accents and vocal styles enables marketers to match their brand voice across different regional markets. The speed of AI voice generation allows teams to launch campaigns faster than with traditional voiceover production.
Podcast creators and authors use Murf to convert written content into audio narratives. The platform's natural-sounding voices and adjustable pacing make it suitable for news podcasts, audio blogs, and audiobook production where quick turnaround is needed.
With the launch of Falcon, Murf has expanded into real-time conversational AI. Businesses use the Falcon API to power AI receptionists, customer support voice agents, sales bots, and IVR systems. The low latency (55 ms model latency) ensures that conversations feel natural and responsive.
Through integrations with Google Slides, Microsoft PowerPoint, and Canva, users can embed AI voiceovers directly into presentations. This is popular for corporate communications, investor updates, and educational slideshows.
Murf's text-to-speech capabilities support accessibility initiatives by converting written content into audio for visually impaired users or those who prefer audio consumption.
Murf AI has built enterprise-grade features to serve large organizations with strict security and compliance requirements.
| Certification | Status |
|---|---|
| SOC 2 Type II | Certified |
| ISO 27001 | Certified |
| GDPR | Compliant |
| CCPA | Compliant |
The platform runs on AWS-hosted secure cloud infrastructure with TLS encryption for service-to-service communication, automatic encryption at the physical layer, and mandatory two-factor authentication.
Enterprise plans include team collaboration features with admin-controlled user management, project-level access controls, and shared pronunciation libraries. Multiple team members can edit projects concurrently with automatic updates.
Enterprise customers receive on-demand support from onboarding through advanced integrations, with responsive troubleshooting and a dedicated account manager.
Murf AI operates in the competitive AI voice generation market alongside several other platforms.
| Company | Voices | Languages | Voice Cloning | Starting Price | Key Differentiator |
|---|---|---|---|---|---|
| Murf AI | 200+ | 40+ | Enterprise-only (from ~2 min audio) | Free / $19/mo | Built-in video editor, enterprise security, Falcon real-time API |
| ElevenLabs | 1,200+ | 29+ | From 30 sec audio, starting at $5/mo | $5/mo | Market-leading voice quality, instant cloning, emotional nuance |
| Speechify | 1,000+ | 60+ | Available | Free / $99/yr | 50M+ users, reading-focused, Chrome extension |
| LOVO AI | 500+ | 100+ | Available | $24/mo | Widest language selection, 30+ emotional styles |
| Amazon Polly | 60+ | 30+ | Not available | Pay-per-use | AWS integration, low cost at scale |
| Google Cloud TTS | 220+ | 40+ | Not available | Pay-per-use | WaveNet technology, GCP integration |
ElevenLabs is widely considered the market leader in voice quality as of 2026, with voices rated most realistic in independent blind listening tests. Murf differentiates through its enterprise focus, built-in media editor, Falcon's real-time performance and pricing, and compliance certifications.
In December 2025, Play.ht (a former competitor) was acquired by Meta and subsequently shut down. Murf responded by offering displaced Play.ht users a free six-month subscription with dedicated migration support.
| Name | Role | Background |
|---|---|---|
| Ankur Edkie | Co-Founder & CEO | IIT Kharagpur alumnus |
| Sneha Roy | Co-Founder & COO | IIT Kharagpur alumna |
| Divyanshu Pandey | Co-Founder & Chief Business Officer | IIT Kharagpur alumnus |
All three co-founders graduated from the Indian Institute of Technology Kharagpur and have backgrounds in technology and business.
Murf AI reports that over 300 Forbes 2000 enterprises use its platform. Publicly named customers include:
The company serves users across industries including healthcare, technology, financial services, manufacturing, and education.