Invideo AI
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Invideo AI is an AI video generation platform that allows users to create professional-quality videos from simple text prompts. The platform automates the entire video production workflow, including scriptwriting, stock footage selection, voiceover generation, background music, and editing. Originally founded in 2017 as a template-based video editor called InVideo, the company pivoted toward generative AI in 2022 and relaunched as Invideo AI. The platform is built on OpenAI's GPT-4.1 and text-to-speech models, along with integrations of Google's Veo 3.1 and OpenAI's Sora 2 for generative video. As of 2025, Invideo AI reports over 50 million users across 190 countries and has facilitated the creation of more than 100 million videos since its inception. The company is headquartered in Mumbai, India, with an office in San Francisco, California.
Invideo was founded in 2017 by Sanket Shah, Harsh Vakharia, and Pankit Chheda. All three were engineering graduates who had previously co-founded Massblurb, an online platform for restaurant management that was acquired by Mobikon. After the acquisition, they identified a gap in the video creation market: existing tools were either too simplistic for producing quality content or required professional expertise in video editing software.
Sanket Shah, who serves as CEO, holds an undergraduate degree in electrical and electronic engineering and a Master of Science in Quantitative Management from the University of Michigan. While studying at Michigan in 2012, Shah had experimented with creating book summary videos through a project called Vistify Books, an experience that gave him early insight into the difficulty of producing video content without specialized skills.
The founding team established InVideo as a web-based video creation platform under the parent company Abstrakt Video Private Limited. The company was headquartered in Mumbai, India. In its early stage, InVideo offered a template-based editor that allowed users to create videos using pre-designed layouts, stock media, and drag-and-drop tools. The platform targeted marketers, entrepreneurs, and small businesses who needed video content but lacked the budget or expertise for professional production.
InVideo received seed funding in May 2018 from angel investors including Haresh Chawla, Kunal Bahl (co-founder of Snapdeal), Rohit Bansal, Ashish Tulsian, Nishcal Shetty, and Kunal Shah (founder of CRED). In October 2019, the company joined the Surge accelerator program run by Sequoia Capital India (now Peak XV Partners), receiving additional seed funding with participation from Blume Ventures, Omidyar Network, and Lightspeed Venture Partners.
By 2019, InVideo had built a library of thousands of customizable video templates for use cases ranging from social media posts and advertisements to business presentations and YouTube intros. The platform provided access to a stock media library of over 16 million royalty-free images, video clips, and music tracks sourced from providers including iStock.
In February 2020, the company raised an additional $2.5 million seed round from Sequoia Capital India, with participation from Anand Chandrasekaran and Gokul Rajaram. Co-founder Pankit Chheda departed the company in 2020.
In October 2020, InVideo closed a $15 million Series A round led by Sequoia Capital India (Peak XV Partners), with participation from Tiger Global Management, Hummingbird Ventures, RTP Global, and Base Ventures. By this point, the platform had grown to over 800,000 users across 150 countries.
In July 2021, the company raised a $35 million Series B round from Greenoaks Capital, Tiger Global, and Peak XV Partners (which held a board seat). This brought the total funding raised to approximately $52.5 million. Revenue during the 2019 to 2021 period peaked at around $7 million annually.
In 2022, InVideo underwent a strategic pivot. CEO Sanket Shah worked with The Re-Wired Group on a Jobs to be Done (JTBD) analysis that revealed the company had too many disparate user types with conflicting needs. The analysis identified three core jobs, and the company chose to deprioritize one to focus intensively on two customer segments.
This realignment launched in August 2022 and fundamentally changed the product philosophy. Rather than building increasingly complex editing features, InVideo embraced simplicity as its core value proposition. Shah stated that the company "doesn't build video creation software" but instead "sells simplicity," enabling users to create quality videos in two minutes rather than one hour.
Anshul Khandelwal, who had joined InVideo as SVP of Engineering in January 2022, was elevated to co-founder and CTO in October 2022. Khandelwal had previously founded Fnp and CubicTree. His arrival coincided with the company's deepening investment in artificial intelligence and machine learning capabilities.
In August 2024, the company launched Invideo AI, its fully AI-powered video generation product. The launch represented the culmination of the 2022 pivot. Instead of requiring users to manually select templates, arrange clips, and time transitions, Invideo AI accepted a single text prompt and produced a complete video with script, visuals, voiceover, music, and subtitles.
The AI-first approach proved immediately successful. Revenue surged from $7 million annually (2019-2021 levels) to a $30 million annual run rate by June 2024. The company reported 60,000 new user signups per day, with 40% arriving through organic channels. Approximately 2% of users converted to paid subscriptions. By October 2025, Invideo AI had become OpenAI's first official partner for Sora 2 integration and secured trusted partner status with Google for Veo 3.1 access.
In November 2024, TechCrunch reported on InVideo's launch of generative AI-based video creation capabilities, highlighting the company's Tiger Global backing and its position in the growing AI video market.
Invideo AI's video generation pipeline processes a user's text prompt through multiple AI models that handle different stages of the production workflow:
Script Generation: The platform uses OpenAI's GPT-4.1 to analyze the user's prompt and generate a structured video script. The model determines pacing, tone, and content structure based on the intended platform and audience.
Visual Selection and Generation: The system searches through a library of over 16 million royalty-free stock photos and video clips to find visuals that match each scene in the script. For custom visual content, the platform uses OpenAI's gpt-image-1 model to generate backgrounds, cutaway visuals, and branded assets.
Voiceover Synthesis: OpenAI's text-to-speech models generate human-sounding narration for the script. The platform offers over 120 AI voices across multiple languages and accents.
Music and Audio: The system automatically selects background music and adds transitions that fit the tone and pacing of the video.
Assembly and Rendering: All elements are composed into a finished video with synchronized timing between visuals, audio, and text overlays.
In October 2025, Invideo AI expanded its capabilities by integrating third-party generative video models:
| Model | Provider | Capability |
|---|---|---|
| Sora 2 | OpenAI | Cinematic photorealistic video generation up to 60 seconds with synchronized audio |
| Veo 3.1 | Google DeepMind | Character consistency across multi-scene narratives with frame referencing |
| Kling 3.0 | Kuaishou | Video generation with motion control |
| Nano Banana | Storyboarding and character-consistent image editing |
Invideo AI positions itself as the only platform offering integrated access to both Sora 2 and Veo 3.1 in a single unified workflow. The Nano Banana model, integrated in October 2025, serves as a storyboarding tool that maintains character consistency across multiple image edits using natural language processing to understand editing instructions.
The platform offers AI Twins v4.0, a feature for creating digital avatar clones of real people. Users can generate a personalized AI avatar that appears in their videos, similar to the avatar technology offered by competitors such as Synthesia and HeyGen.
Invideo AI uses an intelligent model orchestration system that selects the appropriate AI models based on the user's prompt and target platform. For example, a prompt such as "make this video hook work for TikTok" activates GPT-4.1 to adjust pacing and tone, the text-to-speech model to fine-tune the voiceover, and gpt-image-1 to select vibrant, high-conversion visuals. The platform supports access to over 200 AI models across its paid plans.
The primary feature of Invideo AI is its text-to-video generator. Users describe the video they want in plain language, and the platform produces a complete video. The system handles script writing, visual selection, voiceover generation, subtitle creation, and final editing without requiring any manual intervention.
After a video is generated, users can refine it using the Magic Box, a text-based editing interface. Instead of using a traditional timeline editor, users type instructions such as "change the voiceover accent to British," "add an intro with my logo," "remove the subtitles," or "make the second scene shorter." The AI interprets these commands and applies the requested changes.
Invideo AI offers a voice cloning feature that creates a synthetic replica of a user's voice from a 30-second audio sample. Once cloned, the AI voice can be used to narrate videos in multiple languages while preserving the original speaker's vocal characteristics. Paid plans include varying numbers of voice clone slots (up to 20 on higher tiers).
The platform supports video creation and dubbing in over 50 languages. Users can create a video in one language and use the dubbing feature to translate the voiceover into additional languages with culturally aware phrasing. The AI generates new voiceovers in the target language rather than simply adding subtitles. Subtitle support is still being expanded to additional languages including Arabic and Thai.
Invideo AI provides access to over 16 million royalty-free stock photos, video clips, and music tracks. Paid plans include access to premium visuals from iStock. The free plan provides access to 2.5 million standard media files.
Business users can create brand kits that store their logos, color schemes, fonts, and other brand elements. When generating videos, the platform applies these brand assets automatically to maintain visual consistency across all content.
Invideo AI is available as a GPT within ChatGPT. Users can type "@invideo" within a ChatGPT conversation to convert their script or idea into a complete video with scenes, visuals, voiceover, music, and platform-specific formatting, all without leaving the chat interface.
The platform can generate videos optimized for specific social media platforms. Users can request videos formatted for YouTube, TikTok, Instagram Reels, Facebook, LinkedIn, or other platforms, and the system adjusts aspect ratios, pacing, and visual style accordingly.
Invideo AI uses a credit-based pricing system. Credits are consumed when generating video content using AI models. Unused credits do not roll over between monthly billing periods. All paid plans include access to over 200 AI models.
| Plan | Monthly Price | AI Generation Time | Exports | Storage | Premium Visuals (iStock) | Voice Clones |
|---|---|---|---|---|---|---|
| Free | $0 | 10 min/week | 4/week (with watermark) | 10 GB | None | None |
| Plus | ~$28/month | More than Free | Unlimited (no watermark) | Increased | 80/month | Limited |
| Max | ~$48/month | More than Plus | Unlimited (no watermark) | 400 GB | 320/month | 5 |
| Generative | ~$96/month | 15 min generative credits | Unlimited (no watermark) | Increased | Increased | More |
The free plan is suitable for casual experimentation, allowing users to test the platform with a watermark on exported videos. The Plus plan is the most popular tier for individual creators who need watermark-free exports in 1080p resolution. The Max plan targets high-volume creators and small teams. The Generative plan provides access to advanced generative video capabilities including Sora 2 and Veo 3.1.
Invideo AI serves a broad range of content creation needs across multiple industries.
| Use Case | Description |
|---|---|
| YouTube Content | Creators use Invideo AI to produce YouTube videos, explainers, and YouTube Shorts from text prompts without traditional filming |
| Social Media Marketing | Marketers generate promotional videos, ads, and engagement content for TikTok, Instagram, Facebook, and LinkedIn |
| E-Commerce | Online sellers create product demonstration videos and promotional content at scale |
| Education | Teachers and trainers transform lesson plans and course material into engaging educational videos with visuals and voiceover |
| Corporate Training | Companies produce employee onboarding, compliance, and skills training videos without hiring film crews |
| Real Estate | Agents create property tour videos and listing presentations from descriptions and photos |
| News and Media | Content publishers generate news summary videos and explainer content |
| Personal Projects | Individuals create videos for events, presentations, and personal storytelling |
As of late 2025, Invideo AI reports the following metrics:
| Metric | Value |
|---|---|
| Total Users | 50 million+ |
| Monthly Video Creation | 8 million videos |
| Countries Served | 190+ (97% of world's countries) |
| Fortune 500 Adoption | 21% |
| Creative Agencies | 13,600+ |
| Employees | ~200 |
| A16Z Ranking | 33rd most-used AI software globally (Top 100 Gen AI Consumer Apps) |
Andreessen Horowitz (a16z) ranked Invideo AI at number 37 in its list of the top 100 generative AI consumer applications based on monthly visits and monthly active users.
The company's customer base spans multiple industries, with the largest segments being Marketing and Advertising (15%), Information Technology and Services (12%), Internet (10%), and Computer Software (7%).
Invideo has raised approximately $52.5 million across multiple funding rounds.
| Round | Date | Amount | Key Investors |
|---|---|---|---|
| Seed | May 2018 | Undisclosed | Haresh Chawla, Kunal Bahl, Rohit Bansal, Ashish Tulsian, Nishcal Shetty, Kunal Shah |
| Seed (Surge) | October 2019 | Undisclosed | Sequoia Capital India Surge, Blume Ventures, Omidyar Network, Lightspeed Venture Partners |
| Seed | February 2020 | $2.5M | Sequoia Capital India, Anand Chandrasekaran, Gokul Rajaram |
| Series A | October 2020 | $15M | Sequoia Capital India (Peak XV Partners), Tiger Global, Hummingbird Ventures, RTP Global, Base Ventures |
| Series B | July 2021 | $35M | Greenoaks Capital, Tiger Global, Peak XV Partners |
| Total | ~$52.5M |
Peak XV Partners (formerly Sequoia Capital India) holds a board seat in the company. Tiger Global Management first invested in InVideo during the October 2020 Series A round and participated again in the Series B.
Invideo has experienced significant revenue growth, particularly following its pivot to AI-first video creation.
| Period | Annual Revenue (Estimated) | Notes |
|---|---|---|
| 2019-2021 | ~$7M | Template-based video editor era |
| Mid-2024 | $30M run rate | After launch of Invideo AI; reported by Inc42 and Getlatka |
| 2024 (full year) | ~$25M+ | Rapid growth following AI pivot |
The company reported 4x user growth in FY24 and achieving 60,000 daily signups. Approximately 2% of users convert to paid subscriptions, and 40% of new signups arrive through organic channels.
| Name | Role | Background |
|---|---|---|
| Sanket Shah | CEO & Co-Founder | B.E. in Electrical and Electronic Engineering; M.S. in Quantitative Management from University of Michigan; previously co-founded Massblurb (acquired by Mobikon) |
| Anshul Khandelwal | CTO & Co-Founder | Joined as SVP Engineering in January 2022; elevated to co-founder and CTO in October 2022; previously founded Fnp and CubicTree |
| Harsh Vakharia | Former Co-Founder | Co-founded InVideo in 2017; also active as an angel investor |
| Pankit Chheda | Former Co-Founder | Co-founded InVideo in 2017; departed the company in 2020 |
Invideo AI competes in the AI video generation market, which includes both enterprise-focused platforms and consumer-oriented tools.
| Company | Focus | Key Differentiators |
|---|---|---|
| Synthesia | Enterprise AI video | 240+ avatars, 140+ languages, SOC 2/ISO certifications, Fortune 100 penetration |
| HeyGen | SMB and creator AI video | Ultra-realistic Avatar IV technology, credit-based pricing, 175+ languages |
| Pictory | Content repurposing | Converts blog posts and webinars into short videos, lower pricing starting at $19/month |
| Runway | Creative AI generation | Advanced generative tools including background removal, object replacement, and Gen-3 Alpha video model |
| D-ID | Creative Reality | Animates still images into talking-head videos, 120+ languages |
| Pika | Consumer video generation | Text-to-video and image-to-video with creative effects |
Invideo AI differentiates itself through its conversational interface, which allows users with no editing experience to describe a video in plain language and receive a fully produced output. While Synthesia dominates the enterprise segment with compliance certifications and avatar-based video, Invideo AI targets a broader audience of individual creators, small businesses, and marketers. The platform's integration of multiple generative video models (Sora 2, Veo 3.1, Kling 3.0) in a single workflow is a distinguishing technical feature.
Compared to Runway, which offers more advanced creative controls but requires a steeper learning curve, Invideo AI prioritizes ease of use and end-to-end automation. Compared to Pictory, which specializes in repurposing existing long-form content into short videos, Invideo AI offers a broader range of original content creation capabilities.