Make (platform)
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Last reviewed
Jun 4, 2026
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v1 · 2,300 words
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Make (stylized make.com, and known as Integromat until 2022) is a visual no-code automation and integration platform that lets users connect web applications and build multi-step workflows on a drag-and-drop canvas without writing code. The product was created in the Czech Republic, where it launched publicly in 2016 as Integromat, and it was acquired by the German process-mining company Celonis in October 2020. In February 2022 Integromat was renamed Make and moved to the premium make.com domain. The platform competes most directly with Zapier, and it differentiates itself through a visual scenario builder that supports complex branching, routers, and iterators rather than a linear list of steps. Since 2024, Make has invested heavily in generative AI capabilities, including an AI scenario builder (Maia), no-code AI agents, connectors for major large language model providers, and support for the Model Context Protocol (MCP).
The technology that became Integromat began as an internal integration tool. Developer Patrik Šimek started building it as a side project around 2012 inside a small Prague company before it was spun out into a standalone product. Integromat launched publicly in 2016 and was based in Prague, Czech Republic. The company was bootstrapped, meaning it took no outside venture capital. Its two most prominent founders were Ondřej Gazda, who served as chief executive officer, and Patrik Šimek, who served as chief technology officer and is widely credited with the platform's distinctive visual interface.
Integromat positioned itself as an integration-platform-as-a-service (iPaaS) and grew quickly on the strength of its visual editor and generous operations limits relative to competitors. By the time of its acquisition it had a small team (around 60 employees) and roughly $10 million in annual recurring revenue.
On October 14, 2020, Celonis announced that it had acquired Integromat. Celonis, founded in 2011 and headquartered in Munich, Germany, is best known for process mining and what it calls execution management. The stated rationale was to add automation to the Celonis Execution Management System, so that insights surfaced by process mining could be acted on automatically across the hundreds of systems a business uses.
Celonis did not formally disclose the price, but co-founder and co-CEO Alexander Rinke described it as "a three-digit amount of over $100 million." Czech press reported the figure as more than CZK 2.5 billion. At acquisition Integromat reported more than 375,000 users, year-over-year growth above 400 percent, and more than 500 out-of-the-box application connectors. Founders Gazda and Šimek stayed on, and Integromat continued to operate as a relatively independent unit serving its existing customers.
| Acquisition fact | Detail |
|---|---|
| Announced | October 14, 2020 |
| Acquirer | Celonis (Munich, Germany) |
| Reported price | Over $100 million / more than CZK 2.5 billion |
| Integromat users (at deal) | 375,000+ |
| Integromat growth | 400%+ year over year |
| Connectors (at deal) | 500+ |
| Funding history | Bootstrapped (no venture capital) |
On February 22, 2022, the company announced that Integromat would become Make and migrate to the make.com domain. Make was presented not just as a new name but as a rebuilt platform with a redesigned visual builder and an expanded mission to let anyone "visually create, build, and automate" without coding. The Integromat name was kept as a legacy product through 2022 while existing customers were migrated to the new platform over the following year. By the rebrand, Make operated as a business unit within Celonis, which has since described Make as part of the wider Celonis group.
Make grew rapidly as a consumer- and SMB-facing automation brand even as Celonis pursued enterprise process intelligence. According to the company's own year-in-review reporting, more than a million new users discovered Make in 2024, bringing the global community of "Makers" to about 3.1 million, a 68 percent increase over the year. The platform ran an estimated 5.6 billion scenarios in 2024 and added more than 500 new app integrations that year. The company's about page reports 400,000-plus paying customers across more than 200 countries and territories and over 350 employees. Make's annual user conference, Waves, has become a venue for product announcements; Waves '25 took place in Munich on October 16, 2025, and the company has scheduled Make Waves '26 in Prague for October 19-20, 2026.
The core of Make is the scenario, an automation workflow assembled visually on a canvas. A scenario begins with a trigger and then chains together modules, each of which represents an action in a connected app (for example, create a row, send a message, or call an LLM). Modules are linked by lines that show how data flows from one step to the next, and Make animates the data as a scenario runs, which the company markets as a transparent "glass-box" view of automation logic.
Make's editor emphasizes control flow that goes beyond linear automations:
The platform offers thousands of pre-built app connectors. Make reported the catalog passing 2,100 apps during 2024 and now advertises more than 3,000 pre-built apps and over 30,000 actions across them. Pricing and execution are measured in operations (also surfaced as credits), where each module action a scenario performs typically consumes one operation.
Make Grid is a higher-level view designed to manage an entire automation estate rather than a single scenario. In development and testing since 2024, Grid was rolled out to all paid plans in 2025. It provides a real-time map of an organization's scenarios and agents, support for additional app connectors and SQL parsing, efficiency monitoring to track credit and data consumption, automated issue detection that highlights assets needing attention, and shareable snapshots for cross-team troubleshooting.
Make is frequently compared to Zapier, the larger linear-workflow automation tool. The principal differences are structural. Zapier presents automations ("Zaps") as a top-to-bottom list of steps, which is fast for simple tasks, whereas Make uses a two-dimensional visual canvas. Make supports an effectively unlimited number of modules and routes per scenario and richer branching, iteration, and parallel processing, which makes it better suited to complex, multi-branch processes. Reviewers generally describe Make as more powerful and more cost-efficient at high volumes but with a steeper learning curve, while Zapier is often considered simpler for beginners and has a larger native app catalog.
Make has positioned AI as central to its product since 2024, both as a way to build automations and as a set of building blocks inside them.
Make first launched an AI Assistant in February 2024 as a beta that became available to every user, including free accounts. The assistant accepts a natural-language prompt describing a desired automation and then generates a scenario with the appropriate modules, which the user can refine through follow-up prompts. Early on it could lay out modules and add routers for conditional logic but could not configure every detailed field inside each module. At Waves '25 in October 2025, Make introduced Maia, its conversational AI automation builder, which generates scenarios end-to-end from chat while preserving the visual canvas so users keep control over the logic. Maia was rolled out via an early-access waitlist.
Make AI Agents are goal-driven automations powered by an LLM. Rather than following a fixed scenario, an agent receives a task, chooses from a set of tools (scenarios, app actions, or external services) that the builder has attached to it, and decides how to act based on its reasoning. Make began rolling out AI Agents in the spring of 2025 as a way to embed agentic automation in its workflows.
In October 2025 the company previewed a next generation of AI Agents, opened a waitlist, and released it on February 11, 2026. The redesigned agents live directly inside the scenario builder and stress transparency, marketed as "AI you can see, understand, and trust." Notable features include:
Make ships dedicated connectors for the major model providers, so AI calls can be dropped into any scenario as ordinary modules. Supported providers include OpenAI (covering ChatGPT, DALL-E, Whisper, and Sora), Anthropic Claude, Google Vertex AI (Gemini), Mistral AI, Azure OpenAI, and Hugging Face. Typical uses include generating or summarizing text, classifying or scoring incoming data, drafting outreach, and routing tasks to whichever model best fits a step, including building fallback chains across providers.
Make supports the Model Context Protocol, the open standard for connecting AI systems to external tools, on both sides of the connection:
Make uses a subscription model priced by the volume of operations (credits) consumed per month rather than by the number of workflows. Plans scale up the operations allowance and unlock collaboration, governance, and execution features. Approximate published tiers (lowest annual-billing prices, which vary over time) are below.
| Plan | Approx. price | Positioning |
|---|---|---|
| Free | $0 | Up to 1,000 operations/month, 2 active scenarios, 15-minute minimum interval, access to 3,000+ apps, routers and filters |
| Core | ~$9-12/month | Entry paid tier, more operations, additional active scenarios |
| Pro | ~$16-21/month | Adds full-text execution log search, custom variables, priority execution |
| Teams | ~$29-38/month | Team roles, shared templates, collaboration |
| Enterprise | Custom | Advanced security, 24/7 support, custom credit capacity, enterprise integrations and functions |
The AI Assistant is free on every plan, MCP Server access is included on all plans, and AI Agents and the MCP Client are available on paid plans. As of late 2025, Make priced extra operation packs above the per-operation rate of the operations included in a plan.
Make is widely regarded as one of the most capable no-code automation tools, praised for the flexibility of its visual builder and its cost efficiency for complex, high-volume workflows, while reviewers note a steeper learning curve than Zapier and a smaller (though large) native app catalog. The company reports a community of roughly 3.1 million users as of the end of 2024 and a Make Community forum of nearly 30,000 members. Within Celonis, Make functions as the broad-market automation and AI-orchestration arm alongside Celonis's enterprise process-intelligence platform; Celonis itself has been valued at around $13 billion.
Zapier | No-code | AI agents | Agentic AI | Large language model | OpenAI | Anthropic | Generative AI